Charlotte C. Email & Phone Number

Greater Seattle Area

Greater Seattle Area

• Major and Pathway: Marketing, Technology Management• LeadershipCo-president of Kellogg Greater China Business ConferenceDirector of Personal Development at Women's Business AssociationDirector of Community at Kellogg Marketing Club

San Francisco Bay Area

San Francisco Bay Area

San Francisco, California, United States

Citcon is the global leader in mobile payment. Founded in 2015, Citcon built payment infrastructure to enable billions of mobile wallet and alternative payment consumers to shop and pay anywhere, anytime around the world. • Developed value proposition, messaging, go-to-market strategy, and sales enablement toolkits for a new payment product launch, resulting in a large global enterprise merchant to pilot and adopt the new product• Drove lead generation campaigns across content marketing, account-based marketing, paid and earned media platforms to accelerate lead funnels; increased organic traffic by 55%, tripled number of new leads generated, and collaboratively achieved a record-breaking quarter and 4x year-over-year growth in payment volume

Shanghai, China/ Los Angeles, Ca

East West Bank (NASDAQ: EWBC) is one of the largest independent banks headquartered in California. As the premier financial bridge between East and West, the bank focuses exclusively on the United States and Greater China markets and operates over 130 locations worldwide. Forbes has named East West Bank among the top 15 of “America’s 100 Best Banks” since 2010.• Oversee Greater China region's branding, marketing, public relations and corporate communications• Develop and execute marketing strategy for East West Bank’s Greater China region, ensuring marketing objectives are in line with overall business strategy• Implement and localize East West Bank’s branding guidelines in day-to-day marketing operations; increase the Bank’s brand awareness in the Greater China market by leveraging publicities, digital marketing, advertising, sponsorships and special events opportunities • Plan and execute business and relationship development and strategic alliance programs that support Greater China’s strategic industry verticals• Lead and drive the integration of branding, corporate communications and product marketing to ensure consistency and quality of effective marketing and communication programs• Manage and track financial spend, ensure proper budget controls and practices related to implementation of marketing initiatives

Greater Los Angeles Area

• Acted as liaison and day-to-day contact with multiple corporate partners with a main focus on sports, hospitality and arts and culture. Past corporate partners included but not limited to Los Angeles Lakers, Houston Rockets, Brooklyn Nets, San Francisco 49ers, Dodgers, AEG, The Broad, Asian Art Museum, LACMA, Disney, NBC etc.• Lead or assisted in prospecting and developing corporate partnership proposals and contract negotiations• Collaborated with internal and external parties to execute and activate the sponsorship through VIP events, media campaigns, social media, digital marketing, etc.

Greater Los Angeles Area

• Develop and implement strategic marketing communication campaigns to support East West’s cross-border business efforts• Monitor and analyze ROI of strategic partnerships and communication results• Editor-in-chief for an internal newsletter featuring successful deals between U.S. and Greater China• Bridge the communication gap between the U.S. and China for the company with a keen understanding of cultural sensitivities

Greater Los Angeles Area

Worked in the International Film Department • Conducted analytical research on new business pitch including Red Lion, DMG and Miramax• Analyzed recent media coverage and industry trend and made recommendations on pitching stories to media outlets• Drafted business plans for announcements of 2011 Zurich Film Festival, Bahamas International Film Festival and Busan West Asian Film Festival• Wrote coverage reports, media alerts, arranged celebrity schedule for Red Granite for the premiere of Friends with Kids in Toronto International Film Festival

Greater New York City Area

• Performed research on demographic and psychographic of Asian American consumers and proposed promotional plans • Prepared publicity and promotion reports for Warner Bros. movies including Harry Porter 7B, Green Lantern, Hangover 2 and Sucker Punch • Drafted bi-lingual press releases for clients including American Airlines and McDonald’s

Shanghai City, China

• Crafted CEO reputation management section of corporate communication proposal for ZTE and won new business through solicitation• Conducted analytical market research, designed questionnaires and followed up with telephone and Internet research, which contributed to Alliance Insurance’s new insurance product launch proposal • Monitored and pitched media on a daily basis, wrote press releases and media kits• Coordinated corporate social responsibility outreach events for HP

Master Of Business Administration - Mba, Business Administration And Management, General, Marketing

Peter L. Frechette Endowed Scholarship - Merit-based scholarship ($90,000) Dean's List Best Club of the Year - Kellogg Women's Business.

Master Of Arts, Strategic Public Relations

Bachelor Of Arts, Chinese Language And Literature

Exchange Studies