Chen E. Email & Phone Number

Beijing

7 Years of Entrepreneurial Experience with Extensive Expertise in Business Management and Operations. Possess strong leadership, business planning, client communication, cross-functional communication, negotiation, and training skills.In 2016, the internet industry entered the O2O (Online-to-Offline) phase. At that time, internet companies were eager to.

Shanghai

Joined Nestlé and worked as trade Marketing Director in the Nestlé Waters Business in the China Market.Resposibilities:* Developing and executing the Trade Marketing Strategy in alignment with overall sales and marketing goals, while efficiently managing the Trade Marketing budget.* Enhancing brand presence and optimising campaign execution across all.

Guangzhou, Guangdong, China

• Responsibilities:
• Distributor Management Excellence (DMEX):1. Assessment and Segmentation: Conduct thorough analyses of distributors' capabilities, specialties, and coverage. Establish partnerships with selected distributors based on.
• Distributor Management Online System: * Develop a system to consolidate distributors' daily sales records, optimize promotional resources by managing sales promotions, and generate financial reports. This system aims.
• Established a Distributor Management Route to Market System: * Created a guiding principle and management tool for the sales team, focusing on distributor selection, business management routines, distributor network.
• Initiated the Dragon Light Project: * Leveraged distributors' sales manpower to assist Carlsberg with market routine executions and maintenance.

• Responsibilities:
• Promotional Activities Management: Implementing promotions and roadshows deployed by HQ, and shaping the regional plan.
• Merchandising Management: Overseeing merchandising and budget management, ensuring all merchandising complies with given guidelines.
• Retail Data Management: Consolidating and analyzing sell-out data, and closely collaborating with cross-functional teams to develop local activities.
• Market Share Enhancement: Securing and improving market share results for key products and other products.
• Promotion Evaluation: Evaluating the ROI and effectiveness of promotional activities, leveraging A&P to maximize resources, and providing professional input to enhance regional retail channel management.Achievements

Beijing

• Joined Nestlé as a Key Account ManagerResponsibilities:1. Key Account Management & Development:
• Develop KA sales strategy, process, tools and action plan.
• Lead a sizable team with 10 subordinates to achieve sales targets, market execution and finance KPI.
• Understand the customer needs; develop JBP with team and customer to maximize the key business drivers of distribution, display and service level, etc.
• Keep building the KA core competency, work closely with HQ and Trade mkting team, improve KA channel management level, focus on Key customers, distribution rate and other related KPIs
• Negotiate trading terms, promotion plans, and sell-in projects to ensure on-time implementation by effective communication and to achieve company’s goals

Guangzhou

Joined Wrigley as an Asistant National Sales Development Manager.Responsibilities:Distributor Evaluation Process & System: * Developed and implemented a comprehensive distributor evaluation process and system aimed at optimizing the route-to-market strategy.Distributor Incentive Program: * Designed and rolled out an incentive program for distributors to.

China

Started career with Nestlé, joining as a Management Trainee immediately after graduating from university. Rotated through various functional roles, including Sales, Trade Marketing, and Key Account Management, across different cities such as Shenzhen, Dongguan, and Guangzhou.