Sustainable baby clothing brand.

Managed strategic projects in areas including customer relations management, marketing, and new business segments. Conducted strategic research on emerging businesses and competitors.Project Highlight: • Spearheaded a new TikTok influencer marketing campaign by designing influencer selection standard and content strategy; subsequent optimization raised the cost-effectiveness of additional campaigns by 27%• Designed and implemented a new evaluation method for customer acquisition projects to optimize budget allocation; examined 64 projects, leading to the decision to terminate 6 projects, saving $1.2M• Piloted company's first audio advertising on podcast, concluding not to launch full campaign as ROI was lower than annual target• Led cross-functional communication with buyers, supply chain, legal, and merchandise sourcing teams while managing a COVID-related mask export project, generating 15% profit from 3 European and US clients

Project Highlight: Loyalty Program Assessment: • Identified best practices for a Japan-based fast-food chain's future loyalty strategy by analyzing 19 competitors' loyalty programs; led secondary research and store visits to understand consumer experiences of loyalty programs, informing loyalty strategy• Managed 2 data analysts to evaluate transaction data and determine incremental sales driven by existing points programs, proving the financial value of loyalty programsStrategic Sourcing & Technology Transformation• Developed sourcing strategies that led to $2.8M (28%) of savings on IT and application maintenance services; collected and analyzed pricing and service data from 10 vendors to identify savings opportunities• Conducted negotiations in Japanese with 3 vendors and persuaded them to lower maintenance costs for 44 applications for a Japanese client; determined bargaining levers based on analyses of vendors' service rates

Assessed physicians' cost efficiency and treatment quality for Centers for Medicare & Medicaid Services using SQL in SAS