As a Digital Marketing Manager at Your Story, I’m responsible for the overall digital marketing strategy of the fashion brand, Silk & Salt. I plan, implement, and monitor all digital marketing camapaigns across all digital networks from social media to e-commerce. In addition to managing campaigns, my duties include creating content calendars, coordinating with cross-functional teams, and identifying market trends.

•Working hands-on e-commerce campaigns on a variety of platforms at the same time.•Managing budgets closely to provide maximum value & ROI, and Measuring KPIs.•Creating and maintaining testing plans across all campaigns including copy, bidding, and creative.•Managing new marketing channels, initiatives and partnerships•Providing insights and analysis of campaign performance.•Working closely with other departments to optimize performance•Sending push, e-mail marketing, SMS.

"Haaretz"- managing an online media at "TheMarker"+ Haaretz websites on desktopand mobile.The position includes the following responsibilities:• Responsible for managing Haaretz.com English media site and conducting transactions in English with customers abroad.• Managing budgets• Campaign optimization and content promotion• Content work on and issuing of newsletters and reports• Basic knowledge of HTML, Taboola, Outbrain• Work on DFP system, Polopoly, SmartFocus• Maintaining client relationships, and generating effective solutions within strict time-constraints.