Chen Joseph Email and Phone Number

My name is Joseph. I majored in National Enterprise at National Chi Nan University. My thesis mainly analyzed the influential figures in network platforms, commonly known as "KOLs," and conducted influence analysis on their interactions with the public to identify the key roles that can influence the crowd, thereby achieving the highest marketing effectiveness and lowest cost. Therefore, I have a certain foundation in cross-disciplinary learning and data analysis, including techniques such as data crawling, social network analysis, SPSS, and data visualization. I believe that I have sufficient ability to learn in cross-disciplinary learning.My main work experiences are as follows:▲MAXXIS - Marketing Planning SpecialistThe job scope is relatively wide, mainly divided into online and offline as follows:Online marketing :◆ GA analysis application: (tracking and analyzing consumer usage habits, optimizing website usage stages, designing and tracking Facebook ads)◆ Google ad setup and optimization: (keyword/association network / GMB integration and ad integration, evaluating conversion rate benefits)◆ FB fan page management: (post design, promotional scheme promotion)◆ Online media magazine project execution: (interviews, digital columns, e-newsletters)◆ Integration of network sentiment and community sentiment: (YouTube, IG, Line @, FB)◆ Brand monitoring: competitor differential data analysis, KOL candidate search, industry network sentiment issue analysisOffline marketing :◆ Event hosting: dealer exchange meetings, car club exchange meetings, race event promotion◆ Collaborative projects: social public welfare sponsorship, school-industry cooperation, sports event hosting◆ Brand promotion: QCC annual quality management report, 20 major brand evaluations, Taiwan boutique evaluations,◆ Global marketing budget summary, market research analysis, and follow-up improvement.Other job categories:Education and training: departmental position training and teaching material integration▲Alien International Trading Co., Ltd. - Digital Marketing SpecialistMainly responsible for digital media operations, such as e-commerce platform management, digital advertising placement, performance monitoring, B2B off-site platform planning, official website planning, and online marketing planning, etc., as follows:◆ SEO website performance monitoring (Google search console, search term analysis, content marketing)◆ Google keywords, association networks set...