NYX Professional Makeup is a modern, digitally native makeup brand that is at the forefront of today's emerging beauty trends. As a leader in the global makeup industry, NYX Professional Makeup is an affordable line of professional makeup that offers a variety of shades, colors and tools for every level of makeup artistry. NYX Professional Makeup is rooted in the tradition of professional artistry and has a successful multi-channel approach across digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and highest-ranked brands, followed by top beauty vloggers, Instagram stars and their millions of followers.