Chen Li Email & Phone Number

Dallas, Texas, US

San Jose, CA, US

• Designed for Webex Control Hub, the web-based IT admin portal for all Webex collaboration services
• Designed and launched the phone number transfer experience for Cisco Calling Plans which generated +1,000 deals, tens of millions in revenue, and tens of thousands of booked users across 3 countries within 1.5 years
• Led the design of the Location Admin feature requested by major customers; drove the entire design process from defining the problem and verifying assumptions through research, to scoping out an MVP that balanced user.
• Appointed as the first-ever accessibility design lead to define accessibility strategies and advocate for accessibility; coordinated with Engineering and Product leads to implement new standards and processes; built a.
• Evolved the design system by designing new components and patterns; crafted detailed documentation covering interaction details, visual specifications, accessibility and copy best practices, and usage guidelines.
• Actively participated in and contributed to innovation and invention work. One of my proposals for Controlling the Distribution of Multiple Streams in a Video Collaboration Environment was recognized and safeguarded as.

San Francisco, CA, US

• Revamped the eCommerce platform’s merchant registration flow to improve fraud prevention, usability, and visual design
• Created a new merchant reauthentication experience to replace the manual process, reducing process time by 70%

Denver, Colorado, US

• Designed the External Profile Sharing feature for the company’s next-generation SaaS hiring product in an Agile environment; conducted 10+ interviews and internal workshops for need finding; addressed 3 key pain points.
• Initiated the company’s first visual design system, specifying core UI elements following Atomic Design principles

Ann Arbor, Michigan, US

• Designed the prototype for an interactive and conversational advance care planning tool to help people explore and clarify their end-of-life decisions
• Planned and executed 3 research-driven Agile Sprints that cover the essential aspects of the first MVP release
• Conducted interviews, card sorting exercises and comparative tests with various user groups to evaluate and refine the design solution

Ann Arbor, MI, US

• Conducted foundational research to understand prospective PhD students' program- selecting and information-seeking behaviors, as well as evaluative research on their interaction with the program websites
• Generated impacts by creating guidelines for 14 medical school websites in terms of content and information structure

Grand Rapids, MI, US

• Redesigned the field hockey networking website's homepage, searching experience and profile editing process to better support the product's business value and user experience
• Led decisions on features optimization priorities

Ann Arbor, Michigan, US

• Conducted desk research, contextual observations and stakeholder interviews to help streamline the organization's transition into a new donor information management system.
• Analyzed data with affinity diagrams; synthesized and prioritized research findings and developed and pitched recommendations to the client.

Palo Alto, California, US

• Assisted with a summer robotics course for primary school education and redesigned the lecture slides to make its content and design style more adaptive to elementary students.
• Designed the company‘s first version of sales kit including over 100 presentation slides, four video clips, and four salse training manuals within two weeks based on interviews with and feedbacks from users, engineers.
• Received high recognition from COO and won “The Best Intern of the Month” award.

New York, NY, US

Employed multi-method approaches to study the gentrification process in the Harlem community, including neighborhood analysis, interviews with business owners, and content analysis and qualitative coding of Yelp reviews.

New York, NY, US

• Co-worked with other three students to conduct a design research on how to alleviate the double pressures of family and academic work that college students with children face atColumbia.
• Targeted specific areas of stress such as babysitting needs and access to existing campus resources to suggest policy improvements and campus initiatives to Columbia Family Support Network.

São Paulo, BR

• Designed and managed the company’s first official WeChat (the largest social network platform in China) platform; Facilitated four online and offline promoting activities and increased followers of the platform by 700.
• Monitored and analyzed major movements of competitors and company's online presence to apprise the marketing strategy officer and develop responsive actions as necessary.

• Collaborated with other five students on redesigning a public workout space to improve theusage rate and build community; Fully participated in design process from initial research toproducing final, high-fidelity.
• Planned and coordinated the teamwork: dividing the work for the team during the prototypingprocess, designing the presentation structure for the final showcase and leading the rehearsalsection.
• The project won the "Insight" award for in-depth design research and considerate designsolutions.

Master'S Degree, Information Science (Specialization In Human Computer Interaction)

Certificate, Graphic Design

“Climate Change: Learning For Action” Fellowship, Climate Science

Bachelor'S Degree, Economics

Visiting Student