Chen Malka Email & Phone Number

• Managed a team of 3 employees. Building and implementing the offline and online marketing plan, ATL+BTL advertising, social & digital automation, increasing revenue in organic channels.
• MA systems: defining characterizations for customer journeys, working according to segments and different stages in the customer's life, control and optimization, producing reports and creating strategic conclusions
• Daily work with CRM and analytics systems such as: Mautic, Power Bi, Google Console & Appstore
• Control of measurement systems such as: Adjust; Retention analysis and recommendations for improvement
• Managed cross-functional teams of development, product, sales, PR, advertising agency and influencers
• Led digital transformation: BD of the marketing department for B2B and B2C clients, annual planning, development of UA channels, definition of KPI's such as: ROI, FTP & LTV; Data analysis and increasing the online.

• Reported directly to the CEO. Managed a team of 4 employees and led multiple full-cycle marketing projects simultaneously for the company’s leading accounts
• Designed the marketing department’s business roadmap, annual planning, KPI’s, employee metrics, and reporting
• Managed cross-functional teams of creatives, designers, PR, developers, external vendors, client’s marketing teams, and key market influencers to ensure projects effectiveness and provide clear and measurable ROI
• Led entire 360 marketing plans & campaigns for clients across Digital, Social, Print, TV, Billboards, and Radio
• Created campaigns that reached Millions of views for clients in the private and public sectors

• Managed the entire digital marketing strategy and execution for every brand in the Group
• Built the digital marketing department from the ground-up and created its business goals for B2B and B2C customer acquisition, set KPI’s, and roll-out plans to lead a digital transformation of the Group’s online presence
• Managed cross-functional teams of designers, creatives, PR, marketing vendors, and created strategic partnerships with Key Influencers to craft brand themes to target multi-cultural audiences (Israeli Arabs, Orthodox.
• Led the re-branding for each Brand in the Group through website redesign, mobile accessibility, SEO, SEM, PPC, Social Media Marketing (Instagram Stories and Facebook) for campaigns that improved online traffic by 5X

Teaching assistant in the media and social studies departments

• Oversaw digital content & marketing strategies for clients in the private and public sectors
• Managed eCommerce websites & PPC: Business Manager, Google AdWords & Analytics, and social media channels (Instagram and Facebook) to create personalized audience messaging via market segmentation
• Conducted extensive market research, identified target audiences, and developed personalized brands per client

• Directed the platform’s brand’s budgets and creative messaging across digital channels to acquire traffic & users
• Constructed marketing strategies and sponsored advertising (PPC) campaigns on Facebook & Google

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Scholarship Program for high achieving students

Bachelor Of Arts (B.A.), Media Studies And Management

President's Honors Program, Dean's Honor List, Spot Workshop

Extra-Academic Studies School, Communication, Journalism And Related Programs

Certification of Journalism and Communications