• Experienced CMO with 6 years of leadership at KEYi Tech, a startup that specializes in consumer robotics.• Successfully managed the launch of the company's first B2B product, CellRobot, targeting public schools in China and building an education sales team.• Led the overseas market and sales team for KEYi Tech's first consumer modular robot, ClicBot, which raised nearly $1 million in crowdfunding campaigns on Kickstarter and Indiegogo.• Established offline distribution channels in China, including top-tier supermarkets, airports, and a flagship store in the CBD Mall in Beijing.• Developed a global marketing strategy for the launch of the second consumer robot, Loona, which raised a record-breaking $3.9 million in crowdfunding campaigns.• Expertise in building and managing teams, with a proven track record in hiring and developing sales, marketing, and content teams.• Strong understanding of digital marketing and data analytics, with a focus on growth opportunities.• Successfully drove brand/product awareness growth YoY and contributed to strong annual sales.• Acted as the voice of the consumer and product within the marketing organization, turning consumer insights into actionable efforts.• Led internal and external creative executions and oversaw all international executions.• Participated in major global exhibitions such as CES and SXSW, and awarded the Best Robot of CES 2023.• Strong track record of successful partnership and distribution deals with international distributors.