Chen Wendy Email & Phone Number

Shanghai, China

Shanghai City, China

Responsibility- Lead blue-chip projects of industrial and consumer goods as an external GA consultant. - Craft and implement the GR stakeholder engagement strategy for business protection and expansion.- Monitor regulatory and policy updates to identify operational risks and opportunities.- Expand and deepen the relationship with government agencies, industrial associations and think-tank for soft-sounding, lobbying and ultimately transforming the relationship into the fuel of… Show more Responsibility- Lead blue-chip projects of industrial and consumer goods as an external GA consultant. - Craft and implement the GR stakeholder engagement strategy for business protection and expansion.- Monitor regulatory and policy updates to identify operational risks and opportunities.- Expand and deepen the relationship with government agencies, industrial associations and think-tank for soft-sounding, lobbying and ultimately transforming the relationship into the fuel of business.- Develop bilingual communication content including speeches, briefing books, key messages and talking points for high-level executives.- Conduct crisis mapping and develop contingency (such as 315) playbook/SOP for crisis preparedness- Launch thought leadership campaign, including ghostwriting white paper, to advance client’s influence and corporate image as an industry thought leader.Credentials:- Help the Hubei-based subsidiary of a multi-national MNG company handle the COVID-19 crisis and facilitate the operation resumption since March 2020.- As a GR pioneer in the Hainan Off-shore Duty-free market, assist global leading consumer brands proactively play in and shape the market landscape.- Initiate a series of GR and PR activities in CIIE for a global leading nutrition brand, to amplify influence, boost the corporate image and enhance the relationship with regulators and think tanks.- Successfully attract the attention of the Vice-minister level officials for client's engagement in CIIE. Enable the client to sign an MOU with Hainan Free Trade Zone and develop a potential revenue-driving opportunity.- Ghost-write a series of white papers for a Fortune 500 company for policy lobbying, corporate branding and marketing.- Apply and retain the high-level GR engagement opportunities, like China Development Forum(CDF) and IBLAC, for corporate leadership. Show less

Shanghai City, China

- Political and commercial mission planning and execution- Investment destination promotion and investor attraction- Support New York firms' market exploration in China, providing services including: market research, regulatory research, market entry strategy advisory, distributor/partner searches, and background checks- Develop and maintain relationships with local stakeholders, including: the U.S Embassy/Consulate, Chinese government agencies, industry associations, chambers of… Show more - Political and commercial mission planning and execution- Investment destination promotion and investor attraction- Support New York firms' market exploration in China, providing services including: market research, regulatory research, market entry strategy advisory, distributor/partner searches, and background checks- Develop and maintain relationships with local stakeholders, including: the U.S Embassy/Consulate, Chinese government agencies, industry associations, chambers of commerce, NGOs and enterprises- Structure and maintain the corporate communication workflow between Empire State Development China Office and U.S. stakeholders, including ESD HQ, NYS firms and the other NYS public agencies Show less

Shanghai City, China

- Political and commercial mission planning and execution;- Investment destination promotion and investor attraction;- Support the Pennsylvania firms' market exploration in China, provide the service including: market research, regulation research, entry strategy advisory, distributor/partner search, background check etc.- Develop and maintain the relationship with local stakeholders including: the U.S Embassy/ Consulate, Chinese public sectors, industry association, commerce… Show more - Political and commercial mission planning and execution;- Investment destination promotion and investor attraction;- Support the Pennsylvania firms' market exploration in China, provide the service including: market research, regulation research, entry strategy advisory, distributor/partner search, background check etc.- Develop and maintain the relationship with local stakeholders including: the U.S Embassy/ Consulate, Chinese public sectors, industry association, commerce chambers, NGOs and enterprises. Show less

Shanghai City, China

- Provide foreign investors with foreign investment consulting service and operational strategy advisory.- Provide clients PR and GR consulting service, such as connection establishment with local authorities and crisis PR with the political leverage.- Kick off and maintain the Pudong office operation, including: the admin, finance and HR related affairs.- Build and maintain the partnership with stakeholders, such as public sectors, business partners and service suppliers.

Master Of Science (M.Sc.), Management Of Training And Development

Activities and Societies: Knowledge Cafe

Bachelor Of Arts (B.A.), Foreign Languages And Literatures, General, Tem8