Responsibility- Lead blue-chip projects of industrial and consumer goods as an external GA consultant. - Craft and implement the GR stakeholder engagement strategy for business protection and expansion.- Monitor regulatory and policy updates to identify operational risks and opportunities.- Expand and deepen the relationship with government agencies, industrial associations and think-tank for soft-sounding, lobbying and ultimately transforming the relationship into the fuel of… Show more Responsibility- Lead blue-chip projects of industrial and consumer goods as an external GA consultant. - Craft and implement the GR stakeholder engagement strategy for business protection and expansion.- Monitor regulatory and policy updates to identify operational risks and opportunities.- Expand and deepen the relationship with government agencies, industrial associations and think-tank for soft-sounding, lobbying and ultimately transforming the relationship into the fuel of business.- Develop bilingual communication content including speeches, briefing books, key messages and talking points for high-level executives.- Conduct crisis mapping and develop contingency (such as 315) playbook/SOP for crisis preparedness- Launch thought leadership campaign, including ghostwriting white paper, to advance client’s influence and corporate image as an industry thought leader.Credentials:- Help the Hubei-based subsidiary of a multi-national MNG company handle the COVID-19 crisis and facilitate the operation resumption since March 2020.- As a GR pioneer in the Hainan Off-shore Duty-free market, assist global leading consumer brands proactively play in and shape the market landscape.- Initiate a series of GR and PR activities in CIIE for a global leading nutrition brand, to amplify influence, boost the corporate image and enhance the relationship with regulators and think tanks.- Successfully attract the attention of the Vice-minister level officials for client's engagement in CIIE. Enable the client to sign an MOU with Hainan Free Trade Zone and develop a potential revenue-driving opportunity.- Ghost-write a series of white papers for a Fortune 500 company for policy lobbying, corporate branding and marketing.- Apply and retain the high-level GR engagement opportunities, like China Development Forum(CDF) and IBLAC, for corporate leadership. Show less

- Political and commercial mission planning and execution- Investment destination promotion and investor attraction- Support New York firms' market exploration in China, providing services including: market research, regulatory research, market entry strategy advisory, distributor/partner searches, and background checks- Develop and maintain relationships with local stakeholders, including: the U.S Embassy/Consulate, Chinese government agencies, industry associations, chambers of… Show more - Political and commercial mission planning and execution- Investment destination promotion and investor attraction- Support New York firms' market exploration in China, providing services including: market research, regulatory research, market entry strategy advisory, distributor/partner searches, and background checks- Develop and maintain relationships with local stakeholders, including: the U.S Embassy/Consulate, Chinese government agencies, industry associations, chambers of commerce, NGOs and enterprises- Structure and maintain the corporate communication workflow between Empire State Development China Office and U.S. stakeholders, including ESD HQ, NYS firms and the other NYS public agencies Show less

- Political and commercial mission planning and execution;- Investment destination promotion and investor attraction;- Support the Pennsylvania firms' market exploration in China, provide the service including: market research, regulation research, entry strategy advisory, distributor/partner search, background check etc.- Develop and maintain the relationship with local stakeholders including: the U.S Embassy/ Consulate, Chinese public sectors, industry association, commerce… Show more - Political and commercial mission planning and execution;- Investment destination promotion and investor attraction;- Support the Pennsylvania firms' market exploration in China, provide the service including: market research, regulation research, entry strategy advisory, distributor/partner search, background check etc.- Develop and maintain the relationship with local stakeholders including: the U.S Embassy/ Consulate, Chinese public sectors, industry association, commerce chambers, NGOs and enterprises. Show less

- Provide foreign investors with foreign investment consulting service and operational strategy advisory.- Provide clients PR and GR consulting service, such as connection establishment with local authorities and crisis PR with the political leverage.- Kick off and maintain the Pudong office operation, including: the admin, finance and HR related affairs.- Build and maintain the partnership with stakeholders, such as public sectors, business partners and service suppliers.