Reporting to the marketing director, the Product Manager creates and implements specific marketing programs and market launch plans, etc. and completes a range of general marketing operations (i.e. analyses, campaigns) for an assigned organizational unit or a related product portfolio.

-Product marketing: Work closely with sales team to propose Vestas' product value by developing wide range of marketing materials & collaterals, from branding & technical sales presentations to case studies, and by other product marketing activities (e.g. product launch event)-Events: Plan, coordinate & execute company events, including company-hold events and industrial event participations (e.g. product launch, China Wind Power, customer event etc.); Host for internal events (e.g. annual party)-External communications: Design & manage company's external communication channels and contents (e.g. website, WeChat platform etc.), as well as media relationship-Internal communications: Internal newsletter, communications advisory, town hall meeting and other internal communication activities to improve information flow inside the organizaiton-Sales engagement: Transform sales approach and strategy with value propositions developed and digital marketing tools (e.g. Showpad)-Brand management: Create & manage brand assets such as videos and photos

Communicated with people from Corporate Social Responsibility (CSR), investor relationship, securities representative and board secretary at Chinese biggest companies to persuade them to engage with CDP’s carbon, water, forest and supply chain disclosure projects;Customer relationship management using Microsoft CRM system, refresh the contact information by collecting information from companies' website, annual report, indirect contact;Created a series of templates for Chinese companies which increased the response rate;As the primary member in charge of the editing of the Chinese version of CDP’s 2016 Water Report;Worked with CDP’s offices in Beijing and Hong Kong to further develop CDP’s market in China and southeast Asia.