drive continuous payment product innovation and deliver exceptional user experiences on TikTok Shop.

- Developed and executed a global platform partnership framework with Apple, spanning user-facing products, video content, advertising, and driving joint product innovation across multiple markets.-Responsible for TikTok product go-to-market planning and launches, co-marketing campaign execution, and events management with partner platforms. Products: Open API platform, LiDAR integrations, Content Creator tools, POI features, and the Developer Ecosystem.-Built a team based in Los Angeles and San Jose.

Led design and business cases for TikTok including iOS product features, competitive and customer research, concept development & feasibility, and go-to-market. Initiated and led the execution of global agreements with Apple, strengthening strategic alliances and enhancing cross-market collaboration.

- Scaled iOS adoption by launching pilot programs with top platforms on the latest system updates- Partnered with regional teams to tailor and localize product features for targeted markets, enhancing product adoption and relevance across regions.- Conducted in-depth market research and user segmentation analysis to guide product development, ensuring a strong product-market fit from concept to launch.