Chen Yogev Email & Phone Number

United Kingdom

United Kingdom

Greater London, England, United Kingdom

• Develop and execute end-to-end marketing campaigns and product launches aligned with brand objectives • Act as the main point of contact for channel owners, content, creative, PR and brand teams ensuring effective cross-functional communication, understanding of goals and deadlines • Work closely with Buyers to determine campaign parameters based on product availability, pricing, targeting and sale targets • Define, build and deliver the annual Omni-channel marketing plan and… Show more • Develop and execute end-to-end marketing campaigns and product launches aligned with brand objectives • Act as the main point of contact for channel owners, content, creative, PR and brand teams ensuring effective cross-functional communication, understanding of goals and deadlines • Work closely with Buyers to determine campaign parameters based on product availability, pricing, targeting and sale targets • Define, build and deliver the annual Omni-channel marketing plan and calendar across key channels (email, social paid/organic, search, affiliates, PR, events), website and stores• Utilise product performance and customer insight to build briefs by defining objectives, target audience and messaging to resonate with key targets. Manage asset requests with the photography team to ensure top-tier campaign content• Set success metrics for each campaign and monitor campaigns against these metrics making insight driven optimisations throughout the campaign lifecycle. Evaluate, share learnings and recommendations for future campaigns• Ensure all performance reporting for key KPI’s are tracked and monitored. Analyse campaign and product launch performance data, providing strategic recommendations for optimisation Show less

• Implemented Display and Video campaigns aligned with clients’ marketing objectives to drive viewership and engagement through best practices • Provided consultation to clients on Display & Video asset production, creative strategies, product opportunity sizing and remarketing. Collaborated with stakeholders to ensure consistency in messaging and brand identity • Executed effective thumbnail design strategies to boost CTRs, enhance video visibility and conversions• Conducted SEO… Show more • Implemented Display and Video campaigns aligned with clients’ marketing objectives to drive viewership and engagement through best practices • Provided consultation to clients on Display & Video asset production, creative strategies, product opportunity sizing and remarketing. Collaborated with stakeholders to ensure consistency in messaging and brand identity • Executed effective thumbnail design strategies to boost CTRs, enhance video visibility and conversions• Conducted SEO keyword research to improve video in search results and related content recommendations• Assessed legal and restriction requirements for ad content policy, creative assets and products• Generated reports covering platform insights, brand lift surveys and campaign performance metrics. Delivered actionable insights through Google Ads-based analysis, creative scorecards and YouTube content reports Show less

London, United Kingdom

• Developed brand strategy, including brand guidelines, vision and value proposition• Planned and executed of all communication, creative and media activities across marketing channels• Led email marketing planning and strategy: content calendars, campaign execution, segmentation and auto-mated flows• Conducted research to identify new affiliates, while providing ongoing support to existing affiliates through creative assets, newsletters and marketing content• Measured and… Show more • Developed brand strategy, including brand guidelines, vision and value proposition• Planned and executed of all communication, creative and media activities across marketing channels• Led email marketing planning and strategy: content calendars, campaign execution, segmentation and auto-mated flows• Conducted research to identify new affiliates, while providing ongoing support to existing affiliates through creative assets, newsletters and marketing content• Measured and reported sales performance of all marketing campaigns, assessed ROI and KPIs Show less

London, England, United Kingdom

• Developed and launched engaging email campaigns, resulting in an immediate revenue gain• Analysed consumer insights, trends and needs to inform marketing strategy• Created and reviewed email messaging and content, focusing on value creation and education• Conducted ongoing campaign metrics analysis and implemented enhancements to improve performance• Implemented customer journey experience initiatives to increase sales and foster brand loyalty• Led brand awareness through… Show more • Developed and launched engaging email campaigns, resulting in an immediate revenue gain• Analysed consumer insights, trends and needs to inform marketing strategy• Created and reviewed email messaging and content, focusing on value creation and education• Conducted ongoing campaign metrics analysis and implemented enhancements to improve performance• Implemented customer journey experience initiatives to increase sales and foster brand loyalty• Led brand awareness through tradeshow, email, social and SEO management Show less

London, United Kingdom

• Developed outreach links and organic traffic around core sporting events• Managed Ladbrokes and Coral News Pages content dedicated for SEO.• Optimised on-site assets with relevant content/copywriting via multiple CMS systems• Coordinated with PR agencies and internal Editorial Team to implement SEO content into Portal• Liaised with PR, Legal, Compliance and Brand Team to ensure gaming policy compliance• Conducting keyword research to identify keyword theme and optimised… Show more • Developed outreach links and organic traffic around core sporting events• Managed Ladbrokes and Coral News Pages content dedicated for SEO.• Optimised on-site assets with relevant content/copywriting via multiple CMS systems• Coordinated with PR agencies and internal Editorial Team to implement SEO content into Portal• Liaised with PR, Legal, Compliance and Brand Team to ensure gaming policy compliance• Conducting keyword research to identify keyword theme and optimised pages for identified keywords Show less

London, United Kingdom

• Implemented marketing strategies to achieve marketing objectives, brand awareness and lead generation• Planed and created email marketing campaigns to convert leads to sales and upsell existing customers• Managed PR agency relationship and communications strategy for increased media coverage and brand visi-bility• Worked closely with stakeholders and Key Opinion Leaders to boost brand awareness, engage with target audiences and identify customer needs• Built strong… Show more • Implemented marketing strategies to achieve marketing objectives, brand awareness and lead generation• Planed and created email marketing campaigns to convert leads to sales and upsell existing customers• Managed PR agency relationship and communications strategy for increased media coverage and brand visi-bility• Worked closely with stakeholders and Key Opinion Leaders to boost brand awareness, engage with target audiences and identify customer needs• Built strong partnerships with distributors and referral partners to increase sales volume • Monitored marketing budget; optimising marketing resources across various media platforms, ensuring maxi-mum ROI and cost-effectiveness Show less

Implementing annual marketing plans across global markets including, UK, US, Australia, Canada, Germany, Spain, Italy, France, Mexico and Japan. This involves examining the '360֯ marketing communication picture', including PR, Digital, Social Media, Website and Print• Delivered education, editorial and PR content for web and social media posts• Developed quarterly and annual plans in coordination with PR partners• Managed partnerships with bloggers, influencers, celebrities and… Show more Implementing annual marketing plans across global markets including, UK, US, Australia, Canada, Germany, Spain, Italy, France, Mexico and Japan. This involves examining the '360֯ marketing communication picture', including PR, Digital, Social Media, Website and Print• Delivered education, editorial and PR content for web and social media posts• Developed quarterly and annual plans in coordination with PR partners• Managed partnerships with bloggers, influencers, celebrities and leading websites• Led market research • Spearheaded new brand and collection launches; directing photoshoots, vlogger reviews and Facebook, You Tube and Instagram strategies• Coordinated internal marketing and R&D functions to create brand consistency and vision• Oversaw international Social Media platforms throughout Australia, New Zealand, North and South America and Europe.• Planned television ad campaigns, coordinating production and managing creative development, editing, translation and narration• Worked with numerous retail leaders’ web development teams including Toys R Us, Babies R Us, Mothercare, Smyths Toys, Argos, the Entertainer, Target and Walmart• Created presentations and collateral to support marketing activities and meetings with buyers, retailers and exhibitors• Monitored annual marketing spend, managing an annual budget of £1.5 million Show less

• Established the company’s market position and oversaw brand management• Executed all internal and external media and PR campaigns• Managed a multimillion-pounds budget, leading branding methodology and strategic development• Produced all promotional materials, including catalogues, flyers and brochures• Oversaw the company’s digital presence, managing the corporate website and content• Prepared high-level business proposals; delivering presentations to major… Show more • Established the company’s market position and oversaw brand management• Executed all internal and external media and PR campaigns• Managed a multimillion-pounds budget, leading branding methodology and strategic development• Produced all promotional materials, including catalogues, flyers and brochures• Oversaw the company’s digital presence, managing the corporate website and content• Prepared high-level business proposals; delivering presentations to major clients Show less

Israel

Israel