Cross App Growth - Instagram x Facebook

Product owner for a new Amazon Advertising Display Ad Design Platform for self-service advertisers.Use data-backed creative insights to drive performance

Product Management● Product owner for dynamic and responsive e-commerce ad product for High Traffic Events (HTEs). Partnered with team of engineers and technical product managers over the course of 15 months to build the core infrastructure that enables advertisers to automatically generate and dynamically optimize ads at high scale and low latency for Prime Day and Black Friday/Cyber Monday. Responsible for product creation and roadmaps, creative experience and optimization, customer and advertiser experience● Leading the generational transition of the HTE selling model from a fixed cost structure to an auction-based platform. Drove the project from inception to GA including requirements gathering, bidding algorithm research, platform implementation, testing and QA. Pilot test drove +18% incremental revenue and 6x participation.Program Management● Head of Amazon Advertising World Wide (Americas, EMEA & APAC) HTEs. Leading cross functionally with product, engineer, program, marketing, sales, UX, UI, design, operation, policy, and finance teams to manage advertising strategy online and offline for the most important, highest trafficked days on Amazon like Prime Day, Black Friday/Cyber Monday. Managing a team of program and product managers with annual revenue of $200MM+● Advertising platform spans Amazon.com onsite, offsite programmatic, Twitch, IMDb TV, Physical Stores, Pop Up Stores, Prime Day Concert, Prime Video, and Amazon Music

● Created CX improvement strategies and frameworks, developed and executed innovative CX programs such as 360° images, Upsell/Downsell, DIY Project Center, and One Battery Fits All etc., to drive high consideration shopping, build upper funnel engagement, and expand basket purchases for a $16 billion business. Programs led to $20M incremental sales annually● Built and maintained strong cross functional alignments and partnerships, and worked with business and technical teams to identify and execute on new projects, and made significant changes to site features and experiences, driving data quality and a best in class CX

Strategic and Business Planning• Prepared Certificate of Need (CON) applications and market needs assessments analyses for capital expansion / replacement, and service line business plans by academic medical centers, and multi-hospital health systems • Constructed revenue pro-forma scenarios to assist clients in deciding on the most advantageous rate methodology• Developed operations planning implementation strategy for hospitals through performing pro-forma financial projection analyses, aligning people, processes and financial reconciliationsHealthcare Regulatory Compliance• Performed qualitative researches and analyses related to new reimbursement methodologiesRevenue Cycle Management • Helped client in reducing times through lean process analysis• Used division implements innovation performance dashboards to provide measurable data for client

Use of private sector Real World Evidence (RWE) in advancing understanding across countries about the role of inappropriate prescribing in driving antibiotics resistanceUse IMS tools to analyze 10-year antibiotics retail and hospital volume data for over 70 countries to identify the causes of antibiotic resistance and impact of interventionsWrite reports on global antibiotics misuse and overuse

Participated in Chinese Standard &Poor’s Capital IQ API Plug In generation processAssisted with China Outbound Mergers & Acquisitions Report data analysis

Organized new product LYRICA entering Chinese marketing Analyzed products data with IMSPlus Tool