Chen Yu Email & Phone Number

Singapore

• Led as Total Delivery Cost owner in product supply department driving overall $6.2 million net structural savings. Leveraged big data analysis, led multi-function workshops to strategize on reducing manufacturing cost, customization cost & logistic cost. Saw through numerous supply network redesign in P&G to localizing production of finished goods and material from western world into Asia, as well as ship product direct from plant to retail customers. • Achieved -15% reduction for consecutive 3 years on local market customization cost in Southeast Asia, amounting $1.6 million.• Initiated and led 20+ cost saving projects as overall project leader for Oral Care Business to achieved $2+ million net structural savings,• Led 10+ regulatory projects which enabled supply continuity and seamless transition to up-to-date Oral Care Product.• Introduced Premium Power Toothbrush and Toothpaste into Vietnam and Malaysia as white space expansion generating incremental revenue of $1 million per year. • Coordinated end-to-end product supply & liaised across multifunction to grow Oral Care category in Southeast Asia; 300+ unique SKU across 4 markets, achieved 98% case fill rate which enabled double digit revenue growth for consecutive 2 years even amidst microchips & logistic constrain during Covid-19 pandemic (2020 – 2022).• Led and executed with excellence on SKU Portfolio Optimization Programme. Leveraged comprehensive cost structure and profit analysis, end-to-end led multifunction team from strategy alignment to by-market by-SKU level forecasting and inventory liquidation. Achieved outstanding -12% SKU (40+ SKU) counts reduction within 10 months’ time across markets of Singapore, Malaysia, Vietnam and Indonesia.

Guangzhou, Guangdong, China

• Led initiatives as production readiness leader across 7 contract manufacturing sites in China and Asia Pacific to facilitate global Oral-B initiative planning. Saw through 60+ projects, enabled $50 million revenue growth per year. Demonstrated strong problem solving and external communication skill, achieved outstanding result of 100% launching on-time for consecutive 3 years in the role. • Achieved record high speed-to-market in multiple Award-wining initiatives. Led -40% lead time reduction in project delivering with complex product change. • Led cost savings projects of material localization and supply chain simplification to achieve 5% structural savings for global oral care business, amount to $1.2 million a year.• Developed first standard work process for the role in Oral Care.

Shenzhen, Guangdong, China

• Accountable manager for two key contract manufacturers for Gillette business, Yamada Electric Industrial and Hi-P, on delivery, cost and quality to delivery Gillette razor products numbering to 250 different Stock Keeping Units (SKUs).• Developed contract manufacturers’ supply chain capability and achieved more than 98% case fill rate to 10+ market globally. Achieved 50% quality incident reduction via leading manufacturing process improvement workshops. Achieved >6% cost saving year on year, amounting 5+ million dollars, via leading value stream mapping activities in contract manufacturing plants.• Drove load and capacity planning of Yamada to ensure sufficient capacity to support business growth beyond 18-month horizon by planning ahead labour and equipment expansion.

Shanghai, China

• Developed direct report and performance manager of 140 operators and 5 working shift leaders. Oversaw end-to-end assembly operation of power toothbrush and test facility to meet the aggressive Cost, Quality, Delivery and Safety key-performance indicators set.• Drove production improvement activities through facilitation of value stream mapping exercise to realise 5% production cost reduction year-on-year in the assembly department.• Developed direct report and performance manager of 5 technician and 3 shift leaders. Oversaw moulding process for Oral-B toothbrush and Braun shavers. • Drove manufacturing process reliability through lean manufacturing to realize 5% productivity increase for consecutive 2 years.

Master'S Degree, Chemistry

Bachelor'S Degree, Chemistry