• Spearheaded international brand shooting activities in cooperation with IMG, covering projects such as AFA, Ronaldinho, and Roberto Carlos. Achieved 2.1 million views on a single video, a 40% increase in brand awareness within 3 months, 80% traffic growth, a 15% ad conversion rate, and 30% above-industry benchmarks for specific market engagement.• Led the pre-production process of the project, established content production network and annual budget management, responsible for filming plan and needs, including a schedule of printing suppliers in various countries, customs clearance operations, legal compliance, venue and studio arrangements, casting and costume props, etc. Produced briefing proposals, wrote creative scripts, coordinated with specialists, and submitted budgets to agencies for review.• Managed a 20+ person filming team and 2 post-production teams as a project manager, responsible for projects from prep to on-set supervision and some directing duties. Built and managed a database of 40+ international production team sources and regularly reported progress to clients and agencies to ensure content integrity, quality, and timeliness between all parties.• Managed post-production, established delivery timelines based on project complexity, and provided strategic direction. Visualized client needs and provided accurate terminology feedback to the post-production team to optimize communication efficiency and accelerate project completion.• Independently completed post-production projects, including editing, VFX, color grading, audio engineering, sound design, and music production.• Independently produced graphic design materials, systematic branding, and motion graphics for pre-production shoots.• Undertaken or outsourced annual social media content creation and posting, along with other graphics, branding, and motion graphic design.

• Executed post-production for 40+ global brands, produced 200+ branding motion graphic designs and 100+ thematic clips, covering TVCs, global branding press conferences, celebrity interviews, global sponsorships, and channel event unit production.• Produced 300+ visual materials for global marketing campaigns, including global co-op posters, official routine marketing images, and pre-shoot visual material series production.• Led the campaign execution team to optimize script shooting details like composition, camera movement, angles, and storyboard to enhance post-production efficiency.• Adjusted design and editing content based on cross-department feedback such as social media, PR, and branding, along with partner needs, to ensure the final output met expectations.• Led the department's overall visual style aesthetics setting and weekly design work review sharing.• Hired and mentored a new designer, and increased team video output by 33-50%. Raised video production from 1 per day to 3 every 2 days and reduced custom video production time by 25%, from 10 to 7.5 days. Boosted monthly graphic design output from 24 to 30-32 pieces, achieving a growth rate of 25%-50%.

• Led redesigning over 50 package designs and increased sales by 5,000 - 7,000 units per month after the refurbishment, resulting in a 21.7% increase in monthly sales.• Produced corporate identity planning for a group brand with a corporate size of 2,000 employees.• Responsible for the overall visual identity planning for 3 channel brands of the leading bakery company.• Worked with the Marketing Director to promote the TVC and facilitated a good business relationship with the international brand BBDO.• Responsible for offline physical store advertising posters, signage, billboards, and other related branding as well as print shop supervision and color proofing to ensure consistency between output and final product.• Responsible for the production of online strategic marketing graphics and videos for the marketing department and participated in marketing planning and development.

• Event Photographer and Editor: Produced various promotional videos for a talent education brand, managing filming, editing, and creating scripts, motion graphics, voiceovers, and sound mixing.• University Exhibition Motion Design: Designed motion graphics for a university graduation exhibition, handling presentations with clients, scriptwriting, production, audio mixing, and copywriting.• Architectural Group Visual Design: Managed online and offline design projects, including outdoor ads, site fencing, signboards, posters, souvenirs, fan page graphics, DM, and website design.• Sports Jersey Design Contract: Designed group jerseys and coordinated with printing suppliers to ensure production and on-time delivery.• Website Interface Design: Designed the interface for an educational institution’s online course website, handling client communication, design revisions, and final delivery.• Event Branding Design: Undertaken the overall visual identity and peripheral extension design of Temple Camp in Asia.• Club Uniform Design: Created uniforms for an Asia university club, managed client negotiations, and submitted final design files.