Inspiring and enabling millions of SMBs around the world to use Meta's tools to build valuable customer relationships and convert those connections into business growth on Facebook, Instagram, and WhatsApp.

Led agencies, brand managers, marketers, and C-level executives to develop and execute data-driven and omni-channel marketing strategies for Fortune 100 companies. Partnered with sales and product teams to develop solutions to client problems.

Drove business and operational impact by delighting Marketing Cloud customers and building scalable processes across cross-functional internal and external partners.

Refined the team’s holistic approach to planning, ordering, and executing campaigns in the ever-changing Advanced TV marketplace. Brought voice of the market to product and engineers in order to shape roadmaps and prioritize new features.Leveraged our end-to-end platform to build effective cross-screen media plans. Managed in-flight optimizations and in-depth post-flight analyses (including incremental reach and on target percentage) for multiple clients simultaneously.Educated traditional TV advertisers on the philosophy and mechanics behind Advanced TV. Advised them on the best combination of tactics based on their business goals and marketing KPIs. Justified recommendations with data and provided white-gloved, ongoing support.Walked clients through the process of on-boarding their 1st party data and our menu of measurement capabilities.Stayed abreast of all advertising cloud trends - with special attention to the Connected TV and Addressable TV spaces.

Crafted comprehensive Advanced TV media plans for a book of clients encompassing finance, CPG, insurance, travel, and auto sectors. Analyzed client budgets and buy specs to form forward-thinking investment channel allocations and custom targeting recommendations across linear and digital inventory. Prepared and presented concise and engaging campaign performance reviews to clients and their partners.Maintained a deep understanding of Cadreon’s ATV capabilities and unique value proposition in order to educate and win new clients. Demonstrated expertise in industry trends and applications to a client’s specific marketing goals.Executed custom research to measure sales lift and brand sentiment among targeted households during campaign flights, utilizing test and control groups. Showcased insights to clients and optimized subsequent campaigns accordingly.Led cross-functional business reviews and spearheaded special projects involving key internal groups—marketplace, research/analytics, finance, operations, and creative—to optimize account performance and drive strategic initiatives.

Media planner at Tapestry, the multicultural arm of Starcom Mediavest. Successfully managed a $XXXM+ budget for a telecom giant across all Hispanic activation teams (social, digital, radio, out-of-home, TV, print, search), surpassing KPI goals while aligning closely with General Market strategies.

Content Creator for a handbag start-up with an innovative new concept. Responsibilities included writing press releases, designing lookbooks, and developing comprehensive social media strategies. Brand was able to get a full website up and running.

Intern at fashion and cultural trend forecasting agency. Responsibilities included researching consumer/industry trends, deriving insights from findings, then presenting a strong strategic point of view to clients. Also attended collection previews, participated in focus groups, and reported on up-and-coming products/social influencers.

Media and Strategy intern at a PR strategic consultancy, serving clients (including Colette, Delvaux, Marie Helene de Taillac, and Emmanuel Perrotin) in the contemporary art, fashion, design, retail, and luxury goods industries. Responsibilities included tracking and collecting client press; monitoring celebrity sightings; tracking samples; maintaining lists of media contacts and reaching out to new ones; scheduling the CEO's travels; and assisting with general office administrative duties.

Research and Design intern at a design consultancy that applies design thinking to address challenges ranging from urban design to workplace culture. I worked on three projects: (1) designing a sustainable cat shelter for New York City's feral strays; (2) prototyping a handbag that could change in both size and shape; and (3) creating three beautiful PowerPoints for a fashion house's newly hired CEO.

Marketing and Sales intern during the initial launch of Derek Lam's new diffusion collection, 10 Crosby. Main responsibilities included assisting the Sales Director with organizing the showroom; researching department stores; creating lookbooks and press materials; analyzing trends and sales numbers; contacting buyers and ensuring top-quality relationships with them during market weeks. Also performed tasks for the SVP of the company, such as collecting materials from the Garment District and handling care labels. Regular interaction with other departments, including PR, design, accounting, and logistics, allowed me to understand the company as a whole system.This role also taught me how to read, update, and check various Excel documents (including order forms, fabric buys, and line lists.)Previously held a brief externship in the company's Design department, during which I assisted the Senior Designer in pulling fabrics from the sample room and organizing trims and finishes.

At Washington University in St. Louis, I served as the Creative Director of Styleta, during the non-profit's inaugural launch at the school. As a leader of a student-run organization, I learned how to think quickly on my feet, work with a limited budget, and mobilize others towards a shared vision.At the time, there were few student groups at WashU which catered to fashion enthusiasts, let alone one which offered them the opportunity to direct their passion towards a philanthropic goal. To introduce the organization with a "bang," we chose to stage a full runway show at the end of the semester. I was in charge of planning, promoting, and producing the event. The process required reaching out to local boutiques for clothes/accessories; asking local salons to donate their stylists and time; and convincing fellow students to model, deejay, help with set-ups, etc.Flyers advertising the event used photographs from shoots which I directed. I would first brainstorm a theme for a shoot, scout out locations for it, then develop a schedule around our student models' and photographers' busy calendars. The next step was visiting local retailers with my team to borrow pieces we could use. Overseeing photo shoots showed me how to (a) manage expectations, and (b) manage people. When you have multiple creative minds in the same room together, frictions are inevitable. I enjoyed the challenge of keeping everybody aligned and spirits high.Over 160+ guests attended our end of the semester Fashion's Night Out event. We were able to raise $5,000 for Charity Water through the pop-up trunk sale after the runway show. We also successfully spread the Styleta brand around campus, ensuring that the group would have high membership in semesters to come.

Secretary at the office of general physician Dr. Lin Xu. Responsibilities included greeting and signing in patients; organizing faxes and files; answering the phone; and maintaining the office's electronic library of documents. As many of the physician's patients only spoke Mandarin, it was also a great opportunity to practice my own Mandarin-speaking skills.

Greeted and assisted customers, folded and arranged clothes, maintained store cleanliness and inventory, worked the cash register.