• Launching and leading the product management function end-to-end, from features characterization through prototype design and managing the product backlog until successful execution• Redesigning the Samurai system, defining the design system, and establishing brand identity• Creating user personas, journey maps, and user flows, conducting user research, including interviews, and usability testing

• Managed end-to-end technical product processes, significantly reducing support cases and accelerating delivery times• Led cross-functional teams, fostering collaboration, and driving data-driven decision-making for continuous growth

• Led 15+ concurrent B2B projects, end-to-end for customers from Israel and abroad, from identifying customer needs & characterization through planning, design, QA & execution to full adaption. • Managed complex Salesforce implementation, and streamlined the customer's daily operations, by analyzing data, thinking out of the box, and finding creative solutions based on the product functionality.

• Administrated, supported, and performed tutorials, providing comprehensive assistance and creative solutions to all clients while collaborating with internal teams to prioritize product enhancements• Built and led the onboarding process for new team members, ensuring a smooth and effective overlapping process to enable employees to contribute from day 1