Chenchen Wang Email and Phone Number
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Chenchen Wang personal email
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The year I came out of grad school (2012), content marketing just became a thing. We now live in a world of endless marketing possibilities. A world of overcomplicated marketing.I try to navigate these complexities by embracing simplicity - sticking to first and fundamental principles. Paid search, because it's measurability, targetability and its demand driven nature, is a channel where these rules are easier to implement. Ex. I find just by adhering to the 80/20 rule alone, I can significantly improve performance and optimize time spent on 'managing accounts' 'chasing shining objects' vs. 'delivering value to the business'. I also find simplicity helps matrix partners and business leaders understand me. This is important because effective communication is the prerequisite for effective cross team collaboration and what I enjoy most at work is the ability to actively contribute to my organization's overall marketing and business strategy by working with other passionate colleagues. If you need help on: 1. Scaling your paid search2. Bringing paid search marketing in house3. Building enterprise level paid search teams/infrastructure 4. Knowing what 'good' 'better' 'great' for paid search setup looks like5. Marketing strategy please feel free to reach out.
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Sr. Manager, SemExpedia Group Oct 2022 - PresentSeattle, Wa, UsWhat I did/do:- Lead a team and own paid search P&L for Flight, Package and Activities lines of business for Expedia, Orbitz, Travelocity and Wotif globally (>20 countries. 4 continents)- Ensure growth marketing team supports changing goals of the business by proactively identify opportunities to collaborate with internal stakeholders in a highly matrixed organization What problems did/do I solve:- How to differentiate paid search strategies for low margin (lines of) business? -> collaborate on incrementality testing -> influence to get resources for meaningful product updates and support -> identify the right/unique KPIs for low margin business lines (strategy)--> Identify updates to operational practices (from bidding to campaign structures) to realize new strategy (execution)- How to run paid search for a 2 sided market place-> supply signal based bidding-> seasonality based bidding-> when to stop marketing- How to do paid search more efficiently-> identify 80/20 at various levels: Focus on the most important (20%) features, tests, kewords etc. that drive bulk (80%) of the return on resources (both money and time)-> automate: serve as Product Manager to scale and maintain the most tested creative automation tool (that I created years ago) proven to impact ad revelence and CTR.
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Manager, SemExpedia Group Apr 2022 - Oct 2022Seattle, Wa, Us
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Sem ManagerExpedia Group Mar 2019 - Mar 2022Seattle, Wa, Us
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Senior Sem AnalystExpedia Group Jun 2016 - Mar 2019Seattle, Wa, UsWhat I did/do:- Built and launched Orbitz' first Package campaigns acting as key partner in the Package LOB's go-to-market strategy when product category awareness is very low - Act as product manager for ad copy automation tool (responsibilities included: define road map, define MVP, guide foreign contract developers, create reporting, eliminate malfunctions, minimizing product risks). Ads with automated ad copy repeatedly tested as impression and CTR winners. What problems did/do I solve:- How to make ads more relevant? / How to create more relevant ads faster? -> Create ad automation tool that dynamically inserts prices, loyalty and other frequently changing information into ads
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Paid Media LeadLosasso Integrated Marketing May 2016 - Jun 2016Chicago, Il, UsWhat I did:Oversaw and execute all clients' paid media (paid search and social) portfolios -
Online Marketing SpecialistLosasso Integrated Marketing Nov 2013 - Apr 2016Chicago, Il, Us
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Online Marketing InternLosasso Integrated Marketing May 2013 - Oct 2013Chicago, Il, Us
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M.S. Graduate - Medill Integrated Marketing CommunicationsNorthwestern University Sep 2011 - Dec 2012Evanston, Il, Us -
Customer Insights & Segmentation InternCricket Communications May 2012 - Aug 2012Atlanta, Georgia, Us• Segmented a representative sample of current U.S. cellphone users by analyzing psychographic and geographic data with SPSS, SAS and Excel • Developed a target segmentation funnel based on the company’s value propositions and strategic goals to arrive at detailed core-, resemble-, and non-Cricket Customer Profiles to be implemented by Market Strategy, Media Buying and R&D teams • Evaluated Customer Life Time Value by consolidating data based on various financial metrics, consumer service preferences, usage behavior and vendor-provided demographic cohorts -
Hrbp AssociateSap Sep 2010 - Jul 2011Walldorf, Bw, De- Lead Analytics & Tools team running routine and ad-hoc HR reports for large business teams- Reduced service turnaround time by developing team brand expectations- Implemented onboarding training modules- Facilitated SAP New Hire Orientation for worldwide employees- Supported various other HR functions: Organizational Maintenance: - Responsible for maintaining data integrity and submitting changes for our HRIS system; maintaining org charts for assigned groups.Recruitment: - Liaison with recruiting to provided required information for all new hires in order to properly enter them into our HRIS system. - Determine rehire eligibility for candidates by working with Legal, Commissions (if in Sales) and cross checking in our HRIS system. - Responsible for maintaining a spreadsheet of current vacancies for your assigned groups (Sales).Performance Management: - Audit /monitor the completion of annual performance objectives as documented in our Performance Management Tool. - Trouble-shoot issues with tool as needed and/or refer employees to HRdirect when appropriate.- Run reports for HRBP and follow up with employee groups to ensure completion. - Audit completion of Succession Planning documentation and prepare basic analysis of succession planning feedback. - Assist as needed in the Talent Review Process.Compensation (Rewards /Recognition): - Audit/monitor the completion of compensation plans in our system. - Audit transfers and new hires to ensure documents are loaded for them. - Maintain & retrieve job descriptions database. - Prepare promotional/off-cycle compensation change forms as needed. - Analyze performance management data against compensation data. - Retrieve usage reports from the Recognition Tool. -
Marketing InternPepsi Beverages Company May 2010 - Aug 2010Purchase, New York, Us• Assisted in multiple branding and mobile retailing projects including Pepsi Tmall and celebrity events • Provided regular data and presentation support by synthesizing store sales, shipment and other channel data -
Programming InternMsu Office For International Students & Scholars Aug 2009 - May 2010- Managed over 14 large projects including: Global Festival with +3000 attendees, 34 performances and 110 display tablesWeekly Coffee Hour with an average of 150 attendees- Designed advertising materials including postcards, bookmarks and fliersHighlights: Winner of Homer Higbee Award for making significant contributions to the support of international awareness at Michigan State University through involvement in programs that promote cross-cultural understanding on campus and in the community.
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Residence MentorMsu Department Of Residence Life May 2008 - May 2010- Built a positive environment that supported students' academic and personal success- Managed crisis and responded to emergencies professionally- Solved budget crisis and fundraised for charities through creative events
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Human Resources InternOcuco May 2009 - Aug 2009Blanchardstown, Dublin 15, Ie- Created an employee database using Access/Excel and resolved data manipulation difficulty - Drafted an Employee Handbook suitable for world-wide employees - Proposed new healthcare benefits including H1N1 vaccines and ophthalmic tests- Organized company summer party and ice-cream socials
Chenchen Wang Education Details
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Northwestern UniversityIntegrated Marketing & Communications -
Michigan State UniversityPsychology
Frequently Asked Questions about Chenchen Wang
What company does Chenchen Wang work for?
Chenchen Wang works for Expedia Group
What is Chenchen Wang's role at the current company?
Chenchen Wang's current role is Performance Marketing | Martech | Paid Search | Ideator | Collaborator.
What is Chenchen Wang's email address?
Chenchen Wang's email address is wa****@****msu.edu
What is Chenchen Wang's direct phone number?
Chenchen Wang's direct phone number is +177327*****
What schools did Chenchen Wang attend?
Chenchen Wang attended Northwestern University, Michigan State University.
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