Chenchen Yang Email & Phone Number

Amsterdam, NH, NL

尼德兰 北荷兰 阿姆斯特丹

中国 上海市

• Established 360° marketing framework, defined goals, KPIs, brand book and targeted customers from the ground.
• Developed and executed a key product marketing strategy, leading to rapid growth in customer acquisition, e-commerce traffic, and conversion rates.
• Drove outstanding sales growth during the TMall Double 11 sales campaign by leveraging digital marketing, and key product strategy to maximize sales potential.
• Led retail marketing strategy, CRM program for retail stores.
• Spearheaded the launch of Holzweiler's TMall e-commerce channel, expanding online presence and driving significant revenue through targeted product marketing and promotional campaigns.
• Led collaborations with top-tier talents and influencers, significantly increasing brand visibility, engagement, and sales through robust social media partnerships.

Shanghai, China

• Orchestrated significant business increase by implementing high-impact marketing strategies.
• Launched and led key seasonal collection campaigns, resulting in increased customer engagement and significant growth in sales. Drove online and offline integration to create seamless customer experiences.
• Achieved double the social media followers annually through data-driven digital advertising, high-profile talent partnerships, and effective content strategies.
• Expanded trade marketing initiatives, including pop-up stores, exhibitions, and exclusive in-store events, which consistently boosted sales and strengthened brand presence across Greater China.

中国 上海市区

• Designed and executed a comprehensive digital transformation strategy for a traditional retail group, resulting in a substantial increase in e-commerce sales growth.
• Established a digital ecosystem by integrating CRM, marketing automation, and data analytics tools to boost engagement and conversion rates.
• Led performance marketing campaigns to boost traffic, DAU and sales conversion.
• Managed a team of 14 digital marketing professionals.

中国 上海市区

Shanghai

• Assisted the APAC brand manager in executing brand projects, including the Y.E.S. Awards Eco- fashion project and YOOXYGEN China 2014
• Identified and cultivated business opportunities within the local market, engaging co-marketing campaigns in collaboration with partners such as Vogue
• Developed and implemented strategies for digital marketing and social media

Beijing

Account management and operation, served clients include: Tiffany & Co., YOOX Group, Rolex, etc.

Beijing

London