• Build a central data platform that enables marketing teams to leverage data to make data driven decisions• Develop the strategy, set the roadmap, and determine the prioritization of features in support of marketing strategy and priorities• Work closely with stakeholders to identify new features that drive value and collaborate with Engineering team to bring ideas to reality

• Involved in annual communication planning including estimate and forecast of all marketing programs and initiatives for high profile retail clients• Designed training programs and conducted hands-on training to help onboard new analysts.• Promoted acceptance of Tableau deliverables among clients. Transforming all standard reports into Tableau Dashboards.• Worked with statisticians on modeling, pulled data extract and translated models to be used on the database.

• Measure current marketing programs, develop statistically sound customer targeting and test plans, provide insights and recommendations.• Conduct ad-hoc analyses from scope to actionable insights to improve profitability of clients’ marketing programs and other customer-focused business initiatives.• Help high profile retail clients launch profitable loyalty programs. Provide program measurement and recommendations to improve