Sabrina Chen Email & Phone Number

Leads a group of 57 developers and product managers, overseeing Synology's consumer-facing hardware and software offerings. Manages the entire lifecycle, from idea generation and design to development and market rollout.

• Managed a team of 11 product/project managers. Responsible areas: networking, video surveillance, data backup & recovery, cloud infrastructure, and the company's intellectual property and data privacy-related matters.• Oversaw the entire process of defining customer requirements, creating specifications, UI/UX design, development, verification and validation, private beta, and release.• Headed the redesign of two major operating system or application – Synology Router Manager for… Show more • Managed a team of 11 product/project managers. Responsible areas: networking, video surveillance, data backup & recovery, cloud infrastructure, and the company's intellectual property and data privacy-related matters.• Oversaw the entire process of defining customer requirements, creating specifications, UI/UX design, development, verification and validation, private beta, and release.• Headed the redesign of two major operating system or application – Synology Router Manager for routers and Surveillance Station for NAS/NVR – together with their corresponding mobile apps.• Launched the second model in the AI-enabled NVR line and its face recognition technology.• Defined the visions and feature sets of a brand-new hybrid-cloud identity service and a major upgrade to a 24/7 cloud monitoring service for NAS products. Show less

• Led a team of 4 product marketing managers. Responsible areas: networking, video surveillance, data backup & recovery, file sharing & collaboration, and enterprise storage & virtualisation.• Developed new narratives, go-to-market strategies, and product collaterals with the team for major campaigns and annual events in 2018 and 2019 across different product lines. Put in place two distinct models (B2B and B2C) for future product launches to follow.• Heavily involved in researching and… Show more • Led a team of 4 product marketing managers. Responsible areas: networking, video surveillance, data backup & recovery, file sharing & collaboration, and enterprise storage & virtualisation.• Developed new narratives, go-to-market strategies, and product collaterals with the team for major campaigns and annual events in 2018 and 2019 across different product lines. Put in place two distinct models (B2B and B2C) for future product launches to follow.• Heavily involved in researching and laying out the market requirements of several strategic products kicked off in 2019. Show less

• Reported directly to the CEO on all matters related to the development, sales, and marketing activities of the networking product line. • Launched two Synology routers. Highlights include RT2600ac (rated by SmallNetBuilder as the best-performing AC router in 2017), critically acclaimed parental controls, and the introduction of mesh networking. Strong influence over these products through extensive customer and competitive research, feature and user experience review, and regular… Show more • Reported directly to the CEO on all matters related to the development, sales, and marketing activities of the networking product line. • Launched two Synology routers. Highlights include RT2600ac (rated by SmallNetBuilder as the best-performing AC router in 2017), critically acclaimed parental controls, and the introduction of mesh networking. Strong influence over these products through extensive customer and competitive research, feature and user experience review, and regular analysis of support tickets and media/user feedback.• Go-to person for networking solutions internally and externally. Built up a wide range of sales and marketing enablement tools to ensure that they received maximum exposure on a global scale. • Speaker at Synology's annual user/channel conferences in Sydney, Shanghai, Singapore, and Kuala Lumpur. Show less

• Released a business-grade VPN application with SSL VPN, WebVPN, and site-to-site VPN functionality on Synology routers. It became the differentiating factor on the consumer router market and led to the adoption of Synology routers in many remote office/branch office environments. • Established the company’s first in-app software licensing model and designed the whole purchase flow.• Provided technical advisory support to sales in assessing and planning Synology’s networking… Show more • Released a business-grade VPN application with SSL VPN, WebVPN, and site-to-site VPN functionality on Synology routers. It became the differentiating factor on the consumer router market and led to the adoption of Synology routers in many remote office/branch office environments. • Established the company’s first in-app software licensing model and designed the whole purchase flow.• Provided technical advisory support to sales in assessing and planning Synology’s networking solutions to meet customer needs. Show less

• Independently in charge of all marketing and PR activities in Australia and New Zealand. Worked with sales to deliver 20% YoY growth in a mature market, driven by the growth in the SMB segment, with a budget of less than 5% of revenue.• Managed over 20 in-person events, including channel seminars, press events, trade shows, and two over 350-people user conferences. First to introduce extensive ROI tracking tools to measure the effectiveness of online and offline campaigns.

• Developed product content that translated technical details into clear benefits and directly addressed customer pain points. Considered by many senior product managers to be the best content creator they had worked with.• Led the creation of a multilingual newsletter system (delivering to over 1M subscribers) and a complete overhaul of the company’s website.

Master Of Science (M.Sc.), Politics And Government In The European Union

Postgraduate Certificate, Law

Bachelor Of Science (B.Sc.), Life Science

Minor in European Studies / Foreign Languages and Literatures

One-Year Exchange Programme