Soko Glam is the leading Korean beauty retailer in the US.E-commerce DTC Strategy:-Drove merchandising, curation and business strategies for leading K-Beauty Retailer.-Responsibility over 50+ vendor relationships, strategic partnerships and contract negotiations.-Oversaw site merchandising, campaign planning, seasonal/promotional strategies, assortment portfolio, and sku rationalization.-Built end to end processes and timelines for cross functional efficiencies with Marketing, Supply Chain, and Finance teams.Retail:-Expanded skincare assortment in Sephora's K-Beauty program in all doors-Launched sheet mask programs in CVS across 3000+ stores -Launched Soko Glam Mini Shop in Bloomingdales in Soho-Launched Amazon Luxury Beauty program-Partnered with ipsy on an ongoing basis for new programsManaged a team of 10+, promoted twice within 2 years.

- Developed, owned and communicated strategic brand vision, product aesthetics and catalog execution.- Built annual and quarterly revenue strategies; managed portfolio mix by evaluating total brand profitability, category allocation, product performance, pricing strategies and white space opportunities.- Led assortment planning and development for 300+ new concepts annually.- Reviewed and approved product samples on weekly basis; evaluated colors, materials and component costing to achieve on trend looks at improved margins.- Partnered with cross functional teams in Product Sourcing, Creative Services, e-Commerce and Social Media to ensure brand and products are executed accordingly and optimally.- Collaborated with Sales Team to create energy and excitement around the Avon Living brand in quarterly sales presentations, national conferences, fundraisers, and internal promotional videos.- Traveled to Asia twice a year to meet vendors, communicate brand strategy, understand industry trends, and merchandise new collections.

-Martha Stewart Living at The Home Depot and Home Decorators Collection-Martha Stewart Crafts at Michaels, Jo-Ann, HSN-Martha Celebrations at JC Penney- Developed three-year growth strategies with licensees and retailers to drive incremental sales.- Led and devised business plan to maximize assortment mixes, price positioning, and product designs.- Identified new business opportunities through consumer and market research, leading to patent-pending programs.- Partnered with Creative Services to create Brand Guidelines document for licensors and retailers.-Launched creative briefs to define brand positioning in packaging, in-store signage and fixtures, ads and social media.- Analyzed retail sales, wholesale sales and royalty reports; presented recommendations for improvement to executives, licensees, product designers, marketing team, and art directors.- Created and implemented new processes to increase efficiency, leading to a reduced lead-time of 2-4 weeks.

-Managed product life cycle from concept to delivery for monthly assortments in Ready to Wear, driving over $30M in sales annually.-Member of “Speed to Market” pilot program for Private Label brands, achieving shortened lead times, faster sampling and improved processes with vendors and buyers.-Led weekly production meetings to monitor development activities with designers.-Responsible for sourcing and negotiating with vendors in China, Korea, India and Vietnam to reach aggressive margin goals despite increased yarn and cotton prices.-Presented at Line Reviews and collaborated with Buyers and Planners to ensure maximizedprofitability.-Analyzed weekly sales and presented opportunities to Executives to drive incremental sales.

- Conducted focus groups, phone interviews, campus visits, and questionnaires with professors and students on product usage-Analyzed feedback for product development and informed sales reps, editorial and marketing teams to ensure market viability and to improve product positioning on new materials.- Targeted potential adoption schools through analysis of region-based sales.- Designed and created inside book covers for The Psychology of Science: An Appreciative View on “How to Study Effectively and Efficiently” utilizing information from a student focus group that I organized.