I help companies codify their positioning, generate content and collateral, equip sales teams, tighten up product management processes, and develop long-term product strategies. Key clients have included Veeva, Elementum, Zendesk, and more. I specialize in B2B cloud software companies.

Independent contractor

Defined new product offering to move upmarket (CardTapp Business Edition) and managed go-to-market launch. Developed positioning for new product offering to support lead gen and content marketing efforts. Managed a small team consisting of a digital marketer and a content marketer. Created and delivered sales training programs to ensure clarity, consistency, and effectiveness in sales execution.

Developed product positioning for core products, segments, and verticals.Created primary collateral, including product datasheets, website copy, blog content.Partnered on product strategy, packaging, and corporate positioning.Researched and refined buyer personas and drivers, sales tools and prospect facing assets.Led go-to-market product launch efforts for new offerings.Worked closely with Product Management, Sales, Services, Support, and the rest of the Marketing team to provide process, clarity, and content.

Product Manager for Tableau Online and Tableau PublicDeveloping ongoing product strategy for continued growth of the businesses. Engaging customers and helping them achieve continued success with products.Creating business metrics (both operational and financial) to monitor key performance indicators.Working with internal business operations teams to ensure efficient and accurate processes.Aligning customer requests with product roadmaps for development teams.Managing design projects for improved usability of web interfaces and interactions.Initiating partnerships (marketing and technical) between Tableau and other cloud companies.Strong proficiency with Tableau Desktop, Tableau Server, Tableau Online, and Tableau Public.

Product Marketing Manager for all Workday Products, including HCM, Financials, Payroll, and Spend. Outstanding Contributor Award (OCA) Winner 2011. Closely aligning with product strategy and product management teams to provide positioning, segmentation, and surface key value drivers for customers. Creating sales enablement tools, including training materials and competitive intelligence insight. Creating informational and educational content for prospects and analysts examining Workday, datasheets, whitepapers and other collateral. Writing, recording and producing original product demos and supporting videos for press releases. Working with corporate marketing to support campaigns, messaging, and external activities.

Product Manager responsible for Recruiting Management, Dashboards and Reporting, as well as the 360 and Survey products. Researching and writing functional specifications, working with cross-functional teams that include UI, engineering, professional services, support, sales consultants, marketing, and sales representatives. Managing customer relationships, directing product strategy and vision, working towards creating the best integrated suite of performance and talent management products in the world!

Conducted qualitative focus groups to isolate primary needs for new customers to drive sales growth. Also conducted quantitative research to validate the best approach to encourage upgrades and future product direction. Results from both studies were used to design future marketing campaigns and formulate primary differentiation pillars against the competition.

Led the design and development of a new self-service web product for the Oracle Financials division, released in November 2004. Acted as functional contact for sales, support, marketing, development and other product groups. Generated marketing collateral and online demos to increase web presence and sales.Worked on designing new features for Oracle Daily Business Intelligence (DBI) Dashboard for executive level overview of Financials information. Established user interface standards and guidelines that impacted usability and value across all DBI products. Collected input from customers and incorporated feedback into new content, including reports and analytics.