Product Marketing Manager
Pleasanton, California, Us
Product Marketing Manager for all Workday Products, including HCM, Financials, Payroll, and Spend. Outstanding Contributor Award (OCA) Winner 2011. Closely aligning with product strategy and product management teams to provide positioning, segmentation, and surface key value drivers for customers. Creating sales enablement tools, including training materials and competitive intelligence insight. Creating informational and educational content for prospects and analysts examining Workday, datasheets, whitepapers and other collateral. Writing, recording and producing original product demos and supporting videos for press releases. Working with corporate marketing to support campaigns, messaging, and external activities.