Cheng Ding Email & Phone Number

Vilnius, Vilniaus, Lithuania

- Leading Huawei consumer business in Lithuania, Latvia and Estonia. Manage a team with 30employees, covering Sales, Retail, Marketing, Logistic, Service, Finance and Human Resourcedepartment.- Develop annual business plan according to company's strategy and portfolio, responsible forsubsidiary revenue, profit and local brand value. Analyze monthly business operation data, make corresponding plan to attain phased objectives and yearly target.- Build and maintain customer relationships with local operators, distributors and retailers.- Direct resources and priorities, including budget, scope and campaign resources necessary toproduct launch and brand marketing activities.- Work together with Marketing team establish a good partnership with local media, journalistand KOL. Improving brand awareness, consideration, loyalty and build a premium brandimage.- Supervise Human resource related work including position setting, recruitment, remuneration management and performance management.

Zagreb, Croatia

- In charge of product go-to-market for smartphone, tablet, wearable, audio, laptop and IoTcategories, cover Serbia, Croatia, Slovenia, Bosnia Herzegovina and Montenegro. Lead a teamincluding product marketing, trade marketing, logistic, testing and ecosystem businessdevelopment roles.- Investigate market trends, research competitive landscape, understand user feedback to findbusiness opportunities and develop product strategy. Worked together with country Sales, Retail, Marketing roles for product life-cycle management, including product marketing, pricing, technical testing, offer negotiation, launch campaign, purchasing sales inventorymanagement and end-of-life management.- Set and balance channel partner strategy. Manage partner authorization, price structure, channel incentives and joint marketing investment.- Business development for Huawei mobile ecosystem. Collaborated with content provider todevelop and release their application on Huawei AppGallery. Worked together with contentprovider operator team for joint communication, drive traffic, and traffic monetization.

Shenzhen, Guangdong, China

- Worked in a cross-functional team with product line, R&D engineer, supply chain, and global market sales department through the complete product development, launch and life-cycle management. - Made market insight, investigate market trends and space, analysis competition products and made recommendations to pursue in future products. - Define product positioning and key selling point. Drive outbound marketing, including product documentation, product expanding presentations, marketing materials, sales training materials and other product information to ensure consistent and clear positioning and messaging. - Pricing management, set product launch price, make life-cycle price adjustment plan and tracking price in different regions. - Deal with product planning and inventory management according to sales forecast, promotion activity and sell out performance.

Beijing, China

- Collaborated with product architecture, industrial designer, software engineer, and technology groups to complete the design of smartphone product. - Worked together with external vendors and international OEM partners to optimize designs for manufacture ability, quality improvement and mass production. - Acquired knowledge of R&D project management, demand planning and supply chain management.