Cheng Jasmine Email & Phone Number

Singapore

Singapore

This is me entering the B2B tech space! 🚀A jill of all (writing) trades and a master of many in training, I delve a little bit into everything I can get my hands on. I enjoy orchestrating fresh perspectives in content creation and strategy and I continue to hone my craft in engaging B2C audiences with digital media and communications materials today...Except that I've expanded my expertise to the B2B space and, now, take joy in composing narratives that resonate with diverse audiences. (Aren't we all about humanising and sharing the authentic side of brands today?) Besides project management and client support, I have also dipped my toes in paid social ad strategy and public relations - and can't wait to venture into deeper waters!

I wear many hats in this role, but TL;DR I cover all things content and marketing! Backed up with both creative and strategic thought ofc! :~) Besides launching the company's TikTok channel, one of my bigger projects would be directing, leading and producing Krash Kourse, a YouTube series on Korean culture for MTV. 2022 brings many new roles and growth as I begin to work on campaigns and explore public relations!

Singapore

Previously The Outsiders Co., now known as Superminted ✨Basically everything I did at TOC - and more!Some notable achievements include: coming up with a creative concept for Laurier's Fresh Protect campaign, social media postings to support and hype up campaigns (I love!) and trying my hand at managing social media and writing for luxury brands like Rolls-Royce Motor Cars.

Singapore

Social Media- Managed B2B and B2C social media accounts- Independent planning of monthly content calendars- Copywriting- Analysed performance insights for reportingMarketing- Long-form writing (blogs)- Collaborated with notable business founders for native article features- Contributed to strategy, conceptualisation and execution of social media and marcoms- Worked closely with the Marketing team on creative direction and campaign ideasMiscellaneous- Led the Agency in brainstorming sessions, as well as content strategy and transition leading up to the merger of The Outsiders Co. and Superminted- Set up SOPs for the Agency- Conceptualised, created Telegram stickers and built AR filters

Singapore

- Social Media Marketing (FB): ezbuy page, ezbuy Share & Win! group- Community Management (FB): ezbuy Share & Win! group- Tracked insights and analytics for Facebook marketing to obtain higher reach- Independent execution of copywriting, ideation & content curation (FB and e-commerce campaigns)- Creation of visual assets optimised for Facebook- Brainstormed and executed social media campaigns like 12.12 FB Live game shows and giveaways - Assisted in filming for Chinese New Year (Youtube), Staff Buys (IG), TikTok- Oversaw sponsorship for schools & organisations- Design Skills: Adobe Photoshop and Premiere ProMy latest internship with ezbuy has given me greater control in the work that I do. This has led me to become more data-driven, in terms of reviewing my own work. I also learnt to be more grounded and always return to the main objective of achieving higher reach and directing traffic to the ezbuy website. Apart from Facebook, I also had a peek into other platforms i.e. Instagram, Tiktok and influencer marketing from the discussions I had with other interns, appearing in videos or as a micro-influencer for ezbuy. Since the e-commerce industry is growing at a rapid pace, there is always a lot to learn and opened my eyes to digital marketing.

Central Singapore

- Content Creation (Cover letters, Website content, Videos and EDM collaterals)- Copy and Video Script Writing (Specialising in topics like Citizenship, PR and Company Incorporation)- Creation of Visual Assets- Video Editing and Stitching- Website Management- Was praised to be a reliable member of the team in delivering quality work- Skills: Adobe Photoshop and PowtoonLittle did I know that the "PR" mentioned in the JD meant "Permanent Residency" - and not "Public Relations". Thanks to that, I landed my first role in content creation. But my main takeaway was definitely how "you define your own limits" in all that you do.

Singapore

- Enhanced communication skills from interactions with the international crowd (Changi Airport)- Acted as the bridge between customers and chefs, as well as the rest of the service team- Entrusted with cashiering and composing daily sales report to account to the management- Guided new part-timers in adapting to the work environment- Praised to be a diligent and hard worker, as well as adaptive whenever sent to help out at various outlets across SingaporeThis job didn't make me a sushi master. But all the "ocha" I had may have nurtured my patience and tolerance for different obstacles. My multilingual abilities were also put to good use here. Having worked as often as 6-7 days a week, I easily integrated into the rigorous F&B environment and provided support as a dependable employee.

Singapore

- Social Media Marketing: Managed both English and Chinese Facebook pages- Community Management, Customer Service- Marketing Representative | Cruise Department- Pioneered the cruise department in the company- Liaised with vendors in the cruise industry- Bridged knowledge gaps with regard to product (cruise liners) within company- Skills: Content Creation, Copywriting (English and Mandarin)This was when I tried my first hand at copywriting - in both English and Mandarin and got to experience how a start-up environment would be like. New to marketing, I entered this job like a blank canvas. But I'd like to think I won my interviewer over with a cheerful disposition, even when I was thrown a surprise interview in Chinese!

Singapore

- Represented Korean skincare brands like Whoo, SU:M37, The Face Shop- Communicated effectively with international customers on Korean skincare & cosmetics knowledge- Assisted colleagues with brand knowledge & reading basic Korean- Skills: Effective communication and self-presentationStanding in heels for long hours really wasn't the easiest. This job forced the seasonal introvert in me to approach strangers and introduce the products under my portfolio. Watching all those K-dramas and following K-trends actually paid off since I had better brand and product knowledge that I could share with my co-workers. A huge bonus was definitely interacting with international crowd and colleagues, which widened my worldly perspectives.

Singpore

- Point of contact between company and customers- Handled and processed returns- Inventory management i.e. handling stocks- Assisted Customer Care team with ad-hoc dutiesJust a short stint before I went back to working with an international crowd at the Airport. And though there weren't staff discounts, it has definitely revealed to me what is now one of my strongest traits - patience.

Singapore

- Customised teaching to accommodate tutee’s stronger Mandarin proficiency- Utilised bilingual methods in teaching English- Assisted tutee in scoring an A for her Primary 5 Final Examination"When you teach, you learn." As my first tutoring gig, I felt pressured by the responsibility of another student's grades. But we deal with it. I employed bilingual techniques to help her understand the English subject better (Chinese, when it comes to explaining the theory of English structure) - then gradually reducing the usage of Chinese itself. Combined with my student's efforts, she eventually scored an A for her English promotional examinations.

Singapore

- Part-time Barista, Cashier | Changi Airport (Transit)- Delivered quality work under pressure - Widened perspectives with regard to customers' expectations that vary across cultures- Honed interpersonal communication skills with people from diverse backgrounds- Praised to be an honest and sincere employeeFor a first job, working at a 24/7 outlet sure was daunting. Everything was fast and furious when it comes to working at the Airport. And having worked in the service industry, I learnt how to better empathise; humble myself; and also the fact that coffee actually makes me sleepy!

Master Of Science - Ms, Forensic Science

Modules enrolled: - Survey of Forensic Science - Advanced CSI Techniques - Forensic Psychiatry and Psychology - Forensic Science in Major.

Mini Masters, Marketing Management

Activities and Societies: Google Analytics for Beginners, HubSpot Inbound Marketing CertifiedModules enrolled under Nanyang Business.

Bachelor Of Arts (Hons), Linguistics & Multilingual Studies

Activities and Societies: NTU HSS Club, Union Orientation Camp, LMS Orientation Camp, Brazilian Jiu-jitsu | Hall 10 Welfare, Social.

Semester Exchange, English Language And Literature/Letters

Activities and Societies: Basketball (농성회), Hi-Club (Cultural Exchange)- Picked up Adobe InDesign during a module on Publishing Culture &.

Gce A Levels, Science

Activities and Societies: House Committee, Class Committee, Football (Girls), Volunteer Work (with Soup Kitchen as a class project.

Gce O Levels

Activities and Societies: String Ensemble, Class CommitteeLeadership Roles: - Class Assistant Treasurer (2010) - Community Problem Solving.