Wan Xing Cheng Email & Phone Number

Singapore, Singapore

Singapore

• Regional Demand Generation Planner for 6 countries (SG, MY, HK, TW, KR, and TH); in charge of the planning of Lenovo.com’s marketing calendar and programmes
• Worked closely with country leads on the marketing budget planning and allocation, and monitoring spend to ensure optimal budget utilisation
• Analysed and evaluated campaigns performance to provide actionable improvements
• Managed third-party agencies to create and optimise regional biddable media campaigns including search, display, and remarketing advertising
• Students Segment Lead; responsible for driving the purchase journey of Lenovo.com’s Education Store - including generating awareness and revenue through marketing campaigns

Singapore

• Marketing Team Lead of 4; in charge of the planning of marketing campaigns for the group’s e-commerce site, Goguru.com.sg, and omnichannel campaigns for Times Bookstores
• Planned marketing budget for e-commerce and omnichannel platforms
• Developed electronic direct mailers (EDMs) and targeted automation programmes
• Managed third-party agencies to create and optimise paid media marketing campaigns including social, search, and display advertising
• Managed external marketing partnerships, influencers, and affiliate partners
• Worked closely with external online marketplaces on promotional campaigns

Singapore

• Led a team of 3 Marketing Executives and executed omnichannel campaigns thatdrove traffic and sales for its e-commerce site, Hachi.tech, and for Challenger retail stores
• Part of the Hachi.tech pioneer team that launched and grew the company’s e-commerce site, and suite of online content and assets
• Oversaw and optimised SEO, SEM, and Google AdWords campaigns
• Worked closely with internal and external stakeholders to drive sales throughcustomer acquisition and retention campaigns

Singapore

Bachelor Of Business, Marketing

Education record