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Billy Cheng Email & Phone Number
Head of CRM and Consumer Data Activation
at
L'Oréal
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of CRM and Consumer Data Activation
Location
London, England, United Kingdom
Company size
Who is Billy Cheng? Overview
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Quick answer
Billy Cheng is listed as Head of CRM and Consumer Data Activation at L'Oréal, a company with 88577 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Billy Cheng.
Billy Cheng previously worked as Head of CRM & Loyalty at Reckitt and Group Senior CRM Manager at A.S. Watson Group. Billy Cheng holds Bachelor Of Science In Business Administration from University Of Southern California.
Company email context
Email format at L'Oréal
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L'Oréal
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Profile bio
About Billy Cheng
• 10+ years of global experience in formulating CRM strategies and managing loyalty programmes. • Track record in managing a loyalty programme of over 100 million members.• Led an analytics team of eight to deliver insights to top management & cross-functional teams. • Strong expertise in managing customer analytics and turning insights into actions.• Extensive experience in recruiting new customers and growing customer lifetime value.
Current workplace
Billy Cheng's current company
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L'Oréal
9 roles
Billy Cheng work experience
A career timeline built from the work history available for this profile.
Head Of Crm & Loyalty
Current- Design CRM communications along customer lifecycle to grow repeat purchase and cross-shopping.
- Manage agency to evaluate CRM performance and launch best-in-class communications.
- Lead test-and-learn culture by conducting A/B testing and improving CRM performances.
- Create dashboards to measure shopper behaviours and campaign results.
- Develop RFM segmentation to track shopper performances and automate targeted communications.
Nov 2023 - Present
Group Senior Crm Manager
- Managed a loyalty programme of 100 million members across global markets.
- Delivered customer insights to global suppliers, including L’Oréal, Proctor and Gamble, and Unilever.
- Created interactive dashboards to evaluate customer behaviours, brand performance, and campaigns.
- Designed CRM strategies to recruit new customers and grow customer lifetime value.
- Drove personalisation by managing communications across channels and touchpoints.
- Led a test-and-learn culture to drive optimisation and continued innovation across CRM campaigns.
Apr 2020 - Oct 2023
Group Crm Manager
Apr 2018 - Apr 2020
Assistant Crm Manager
Jan 2017 - Apr 2018
Senior Crm Analyst
Jan 2015 - Jan 2017
Crm Analyst
Dec 2012 - Jan 2015
Research Analyst
- Delivered insights to client by managing a global research project across 20 markets,.
- Designed quantitative research for clients in FMCG & financial services.
Mar 2011 - Sep 2012
Research Analyst
- Analysed emerging trends and market data on various FMCG industries, including soft drinks, health, beauty, & personal care.
- Created in-depth analyses regarding market potential & competitive environment in retail.
Jun 2010 - Mar 2011
3 education records
Billy Cheng education
Bachelor Of Science In Business Administration
University Of Southern California
Executive Program, Customer Loyalty
Northwestern University - Kellogg School Of Management
Master In Marketing
Cuhk Business School
FAQ
Frequently asked questions about Billy Cheng
Quick answers generated from the profile data available on this page.
What company does Billy Cheng work for?
Billy Cheng works for L'Oréal.
What is Billy Cheng's role at L'Oréal?
Billy Cheng is listed as Head of CRM and Consumer Data Activation at L'Oréal.
Where is Billy Cheng based?
Billy Cheng is based in London, England, United Kingdom while working with L'Oréal.
What companies has Billy Cheng worked for?
Billy Cheng has worked for L'Oréal, Reckitt, A.S. Watson Group, Nielsen, and Euromonitor International.
How can I contact Billy Cheng?
You can use AeroLeads to view verified contact signals for Billy Cheng at L'Oréal, including work email, phone, and LinkedIn data when available.
What schools did Billy Cheng attend?
Billy Cheng holds Bachelor Of Science In Business Administration from University Of Southern California.
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