Cheng Chen

Cheng Chen Email and Phone Number

Data Scientist @ Airbnb
United States
Cheng Chen's Location
Beijing, China, China
Cheng Chen's Contact Details

Cheng Chen personal email

n/a
About Cheng Chen

Tableau Public Page: https://public.tableau.com/profile/chenchenga07Github Page: https://github.com/chenchenga07Photograph Portfolio: https://www.chenchenga07.com

Cheng Chen's Current Company Details
Airbnb

Airbnb

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Data Scientist
United States
Website:
airbnb.com
Employees:
57741
Cheng Chen Work Experience Details
  • Airbnb
    Data Scientist
    Airbnb
    United States
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  • Airbnb
    Data Scientist, Global Markets Department
    Airbnb Nov 2024 - Present
    San Francisco, Ca, Us
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  • Oppia Foundation
    Marketing Analytics
    Oppia Foundation Aug 2024 - Present
    Mountain View, California, Us
    Volunteer
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  • Walmart
    Business Intelligence Manager, Strategy And Transformation Department
    Walmart Aug 2021 - Jun 2022
    Bentonville, Arkansas, Us
    Managed data projects cross-functionally to support Sam's Club's business decision-making.• Enhanced user segmentation and marketing precision by developing an App user scoring system that integrates engagement and conversion factors.• Delivered actionable insights for strategic refinements by evaluating the effectiveness of both online and offline business initiatives.• Doubled conversion rates and substantially increased GMV by spearheading A/B testing for E-commerce and Membership campaigns.• Boosted data retrieval speed by 20x and enhanced data accuracy by pioneering the development of intermediary tables and realigning metrics across multiple teams.
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  • Stuart Weitzman
    Analyst, Crm, Sw Global Marketing Department
    Stuart Weitzman Nov 2019 - Mar 2021
    New York, Ny, Us
    Analyzed customer, sales, and social media data to optimize marketing strategies.• Doubled conversion rates and increased ROI by 160% by instituting a data-driven marketing channel shift for the lapsed customer reactivation campaign.• Identified high-potential 'porters' by building a predictive model, superseding manual tagging and enhancing target precision.• Streamlined social media analysis by automating the collection of public Instagram posts and engagement data for SW and competitors, and by building the ‘Post Finder’ tool.• Reduced at least 60 work hours per month by automating six key periodical CRM reports using Tableau and SQL.
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  • Transperfect
    Tableau Architect, Solutions And Engineering Department
    Transperfect Jul 2016 - Sep 2019
    New York, Ny, Us
    Integrated and transformed data to create interactive dashboards serving a large user base.• Increased client satisfaction and operational efficiency by designing dashboards to monitor project progress and managing a Tableau Server for over 1,000 users.• Enhanced system functionality by developing approximately 400 daily-refreshed ETL pipelines and resolving pipeline issues through JIRA.
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  • Jiangxi Radio & Tv Network Corporation
    Marketing Analyst, Advertising Department
    Jiangxi Radio & Tv Network Corporation Jul 2013 - Jun 2014
    Formulated advertising plans by leveraging TV ratings, audience, and ad effectiveness assessments.* Maximized ad effectiveness by determining optimal ad placements—time slots, channels, and programs—based on client objectives and detailed analysis of TV ratings and audience demographics.* Boosted ad sales revenue by compiling insights from competitor and client research to customize advertising bundles and pricing strategies.
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  • Beijing Dentsu
    Marketing Researcher, Account Department
    Beijing Dentsu Feb 2013 - Apr 2013
    Dongcheng District, Beijing, Cn
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  • Mtime.Com
    Scriptwriter , Video Advertising Department
    Mtime.Com May 2012 - Jul 2012
    Cn
    View

Cheng Chen Skills

Advertising Microsoft Office Marketing Microsoft Excel Tableau R Data Analysis Television Pricing Audience Analysis Integrated Marketing Communications Planning Sql Media Planning Integrated Marketing Digital Marketing Market Research Google Adwords Google Analytics Marketing Research Spss Sas Matlab Marketo Media Analysis Qualtrics Hootsuite Simmons Leadership Marketing Analytics Marketing Strategy Social Media Vba Etl Tools Alteryx Information Builders Data Visualization Reporting And Analysis Database Administration Social Media Marketing Email Marketing Python Mysql Microsoft Word Microsoft Powerpoint Microsoft Power Bi Sugarcrm Statistics

Cheng Chen Education Details

  • University Of Rochester - Simon Business School
    University Of Rochester - Simon Business School
    Marketing Analytics
  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    And Photography
  • Communication University Of China
    Communication University Of China
    Cultural And Creative Industry Management
  • Zhejiang Ocean University
    Zhejiang Ocean University
    Tourism Management

Frequently Asked Questions about Cheng Chen

What company does Cheng Chen work for?

Cheng Chen works for Airbnb

What is Cheng Chen's role at the current company?

Cheng Chen's current role is Data Scientist.

What is Cheng Chen's email address?

Cheng Chen's email address is ch****@****ter.edu

What schools did Cheng Chen attend?

Cheng Chen attended University Of Rochester - Simon Business School, Parsons School Of Design - The New School, Communication University Of China, Zhejiang Ocean University.

What are some of Cheng Chen's interests?

Cheng Chen has interest in Skiing Novice, Education, Passionate Traveler, Art Exhibitions, Animal Welfare, Arts And Culture.

What skills is Cheng Chen known for?

Cheng Chen has skills like Advertising, Microsoft Office, Marketing, Microsoft Excel, Tableau, R, Data Analysis, Television, Pricing, Audience Analysis, Integrated Marketing Communications Planning, Sql.

Who are Cheng Chen's colleagues?

Cheng Chen's colleagues are Patrícia Ganhão - 凌婉月, يوسف الحسن, Tom Hazelton, Francesca Lo Presti, Danny Xavier Quezada Avila, Bishwajeetsingh J, Md Tamjid.

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