Melody Y. Email & Phone Number

PANONY is an incubator, investor and advisor for crypto and blockchain business. We assist 150+ startups worldwide with effective go-to-market strategies for successful launches, and consult Fortune 500 companies for their integration and expansion to the industry.PANews is PANONY’s institution and retail facing news outlet providing actionable insights of.

Taipei City, Taiwan

Beijing City, China

Beijing City, China

Caixin - News and Analysis on China's Markets, Chinese Businesses and EconomicsCheck out: www.caixinglobal.com

Shanghai City, China

• I led a team of 2 to build new business case for initiatives. Over 50 new business cases have been built in China, Japan, Korea and Taiwan, including Samsung, Lotte, Cosmos Berries, Takashimaya, Suning, Shanghai.
• Identified new initiatives at tactical level by conducting in-depth market research and utilize the new findings to develop integrated marketing strategy.
• Collaborated with IT team to evaluate CyberAR performance making sure the product is aligned with business objective and serves the purpose to fulfill the needs of our target audience.
• Controlled and oversee the entire process of multiple projects at the same time and report to key stakeholders; analyze the impact on each market.
• Provided supports on key projects across global teams in Taiwan, Japan and Korea.
• Facilitated continuous improvement activities and strengthen working relationship involving all cross-functional teams.

San Francisco Bay Area

• Worked directly with C-level and product marketing team to publish three mobile games mainly in European and U.S. regions within a 12-month timeframe.
• Executed and managed Facebook Ad campaigns for Spartan Wars 3 and Alice in Wonderland; SW3 had 440K active users in 12 months and Alice in Wonderland acquired 60K active users in 4 months.
• Optimized Ad campaigns through intensive A/B testing, user behavior analysis and sub-pub fraud analysis.
• Planed user acquisition and monetization strategy based on the insights gained from analyses.
• Compiled and created essential reports for CEO to oversee the daily game performances.
• Ensured smooth and consistent game-launch communication across different teams.

Taipei

• Initiated and executed the main project that aimed to enhance end-user experience with HTC New One through marketing mix that consisted of daily roadshow/open channel face-to-face engagement, promotion events and.
• Effectively communicated with target audience to enrich their understanding of HTC New One’s 4 key selling points (KSP) and yielded surveys; reached a result of total 130,000 surveys in 2 months.
• Coordinated and monitored a Facebook fan page; ensured all the posts were posted timely and caught consumer’s interests and all the inquiries were well responded. Fan growth rate reached 330% in August, from 1,241 to.
• Implemented video marketing strategy; produced 50+ videos that focused on different themes and KSP. The most widely viewed video reached 250,000+ views on Youtube in a week.

San Francisco Bay Area

• Changed the portfolio model and made adjustment to meet the new allocation needs.
• Learned portfolio management by participating conference calls with clients, identifying their goals and making sure every step and entire process is clearly presented.
• Participated and learned more about investment advisory operations and compliance.
• Developed information technology skills by using ZoHo CRM software that allows the company to narrow down our potential clients and increase the possibility of future cooperation opportunities.
• Made sure business operation is being effective by assigning potential clients to the best match associate to ensure quality customer service.

San Francisco Bay Area

• Led a team of 2 people and coordinated the overall project, arranging meetings, providing guidelines and assigning tasks.
• Determined ROI and profitability of NatureNurture from collected financial figures. Investigated and identified its current situation in terms of financial performance, posture and governance.
• Constructed EFAS Table and IFAS Table to interpret company’s external and internal environment. Developed SFAS Matrix to prioritize its strategic factors and break down strategic alternatives. Consulted with the.

San Francisco Bay Area