Tawa (“99 Ranch Market”) is a 40-year leading Asian food and Grocery retailer in the U.S. with 70 locations & 7,000+ employees4-Year Leadership Recognized with Promotion by CEO● Can-do & collab Leadership & Teamwork: Synergistically collaborated through multiple C-level transitions (COOs, CFOs, CTOs) and navigated critical strategic pivots, including Outsourcing, SaaS, and in-house development.● Tri-Cultural Expertise: Proven ability to operate effectively within Chinese/Taiwanese, U.S. mainstream, and Asian American cultural contexts.● 0-1 Entrepreneurship: Spearheaded numerous cross-functional projects from the ground up, encompassing IT/IS, Accounting/Tax, Legal, Operations, and Merchandising.Ops/Merch)► Pioneer 99 Ranch Market's social commerce transformation into North America's first Asian supermarket to adopt content-driven eCommerce and live-streaming, attracting 60K+ followers and averaging 10K+ views per stream, significantly boosting Gen Z engagement and enhancing brand visibility

► Report directly to CEO as the head of eCommerce to build the new retail platform and ominichannel from beginning to end, including zero-based budgeting, business operations plan, sales forecasting, digital marketing strategy, user experience research, customer service process, mobile application development, and supply chain logistics► Start up a 40+ people (5 managers with 35 FTE) cross-functional team across multiple time frames, including the East Coast P&L team, West Coast P&L team, and mainland China engineering team, to initiate TAWA's digital transformation strategy; the entire e-commerce ecosystem involves direct/indirect 200+ headcounts.► Blueprint TAWA eCommerce and its owned marketplace startup a long-term 5-year roadmap, targeting the incremental GMV from 6-digit to 8-digit as the 20% contribution of the group revenues in 2025 which is the group's top priority ► Partner with Instacart, Doordash, Shipt, Uber, UberEats, Shopify, TikTok Shop, Temu, Walmart, and FedEx to establish the TAWA eCommerce Online-to-offline （O2O）and business-to-consumer （B2C） shopping and last-mile ecosystem► Lead the data and engineering team to focus on the buried point of the critical data, intensify the key metrics of the customer journey, and optimize the visualized dashboard in the daily/monthly reporting cycle► Integrate the insights from the data to improve the operational side by implementing the lean and Kaizen methodology (over 100,000 orders), enhancing the customer retention rate by 30% and overall customer rating from 2.8 to 4.4 (out of 5)► Optimize the product development cycle by using agile development and sprint planning on the different phases of debugging, user-acceptance testing, and stress test, shortening the average cycle of mobile app update/release from quarterly to monthly base

Weee! (www.sayweee.com) is North America's largest online Asian grocer offering one-day delivery 7 days a week, flipping a new standard for freshness, value, and convenience► Lead an operation team of 100+ headcounts with 56,000+ sq. ft. warehouse to fulfill 5,000+ orders and $900K+ gross merchandise value weekly through expanding fulfillment capacity by 50%► Initiate the semi-automated process including the paperless picking, packing process, and WMS launch by collaborating with product, buyer, process engineering, and IT team from scratch, increasing the labor productivity by 30% and accuracy rate by 50%► Localize the WMS to Seattle by rebuilding the operations team, redesigning the warehouse layout, and training the trainer that capable of operating the PDA, forklift, and backend system when putaway and restocking

As the spinoff branding strategy, Weee! Cater targeted all the Asian-based tech companies in the San Francisco Bay Area for satisfying their appetite by building a strategic partnership with the total food solution.► Partnered with the Asian-based companies in the Bay Area, such as Alibaba, Tencent, and JD.com, to fulfill office snacks, bento, party tray, and corporate catering solutions for brand exposure, approaching 1,800+ member accounts quarterly

Lehigh MBA ranked #20 on 2018 Best Part-time MBA by U.S. News and World Report

LehighSiliconValley is a highly competitive immersion program offering entrepreneurial students a journey into new venture creation. Lehigh’s "Baker Institute for Entrepreneurship, Creativity, and Innovation" takes selective students to the hub of entrepreneurship, Silicon Valley, from which countless ventures have emerged -disruptive technology, next-generation software, and leading-edge Internet service companies. Through the use of “live cases” and drawing on seasoned practitioners from all reaches of the venture community students encounter a highly charged learning environment that focuses on real companies, real players, and real situations in real time. Participants meet with experts, proven entrepreneurs, inventors, VCs, product design experts, and others who play a key role in the building of new enterprises. Then to tailor their experience, students choose to learn more deeply in the following tracks–Design Thinking, FinTech, and Software Engineering.

► Acted as a PM role with the management team in the area of the cross-border projects, global fulfillment service, quantitative pricing strategy, and scaling plan in the user portal for achieving 95% on-time-delivery rate as Amazon’s core competency► Conducted the pilot plan of super warehouse & drop-off solution with the cross-functional team between Amazon Global Selling and Amazon Global Logistics for improving the synergy

► Innovated 20 years of a family-owned restaurant by creating a digital marketing program, increasing gross profits by 30% YoY

A holding company of Taiwan’s first auto brand Luxgen and of China’s automaker Dongfeng (Forbes #598) Yulon Motor► Led a 20-person cross-functional team of a joint venture and maximized Yulon’s profit by negotiating with Dongfeng’s team► Upgraded 152 dealers’ services by extending the value chain with motor-related business, including used car, auction, flexible financing option, extended warranty insurance, key account leasing, car rental package, and value-added accessories, increasing aftermarket’s gross profits by 43%YoY and strengthening Luxgen 7’s residual value as the Top SUV among self-owned brands► Analyzed the trends in the auto industry, predicted future customer behavior, and further implemented these findings and results as Yulon’s 5-year plans, including 3 new subsidiaries for the high-growth rental, car auction, auto finance markets

A subsidiary of 200 years diversified group Swire Pacific (Forbes #491) and Taiwan’s largest automotive distributor/dealerships (Volkswagen AG, Volvo Groups, Fiat Chrysler Automobiles, Harley-Davidson, Vespa) ► Built Taiwan’s 1st solution team in the auto industry to customize the company car solutions for key accounts and led 4 B2B salespersons to achieve the annual target of 120 cars in the first month► Planned 133 points checklist for Das WeltAuto pre-owned car program and executed this Standard Operating Procedure in Volkswagen AG dealer networks (30 showrooms and 25 workshops), increasing dealers’ used car replacement rate by 30% and website traffic by 177%► Launched Taikoo Premium used cars as the spinoff brand for expanding the luxury car market, contributing 10% net profit margin as the main business after Taikoo Motors lost Volkswagen distribution rights

► Promoted Taikoo Sales team by proposing talent competency report to Towers Watson Business Competition; won “Top Sales Award” championship

► Led 128 soldiers in the infantry and promoted to 1st lieutenant due to the preeminent performance of combat readiness as the Company Commander in 2015

► Diagnosed a launched personal finance software "Windows Money” for 5 Chinese speaking countries by using linguistic and user interface review