Melissa Cheng Email & Phone Number

Concord, Ca, Us

Palo Alto, California, Us

Hazelcast is a leading software provider powering mission-critical applications that move the economy. Developed and led the North America events strategy, driving impactful B2B experiences that boosted engagement and marketing-sourced pipeline growth. Collaborated with sales, product, and developer teams to create revenue-driven campaigns that accelerated prospects through the sales cycle and delivered measurable results. Managed end-to-end event execution for both large and small-scale events, including a budget exceeding $1M. Built strong partnerships with the Global Partnership Manager and external partners to align on co-marketing efforts and event sponsorships. Also partnered with the Developer Advocate to launch community initiatives like Hazelcast's first developer conference and the RTSP Unconference 2023.

San Jose, California, Us

Acquisition of Spot - July 2022Data-driven marketing and demand generation specialist with expertise in lead nurturing, event management, and digital content strategy. Skilled in designing and executing campaigns that drive brand visibility, optimize lead scoring models, and support sales cycles. Experienced in managing regional and direct-to-customer events, from webinars to conferences, with a focus on lead generation, audience engagement, and post-event analysis. Strong background in collaborating with partners in LATAM and building strategic relationships with industry partners, vendors, and PR analysts to fuel growth. Passionate about leveraging analytics to refine strategies and enhance digital presence across channels.

Redwood City, California, Us

San Francisco, Ca, Us

Event/Trade Show Management: Lead and Managed team to develop and deliver a holistic event strategy for North America Sales. (i.e., webinars, lunch & learns) Full ownership of presence at key industry events, including Ground Break and Advancing Construction Technology Conference. Align with stakeholders, strategy, and budget dynamically to meet business goals. Campaign/Marketing Plans: Conceptualize and executed multiple integrated marketing campaigns, running A/B tests on the website, and other new/social media channels to generate brand awareness and increase sales. Refine lead nurturing campaigns to ensure high engaging leads in an ongoing conversation and nurturing them throughout the sales cycle. Cleanse, append, and segment marketing database to support targeted marketing campaigns and sales outreachWebsite/Design Management: Develop and manage all digital content for the site (i.e., landing pages, blogs, pop-ups, & monthly newsletters.) Manage design agency and contractors bi-weekly to ensure effective execution of design plans while also ensuring a continuous flow of ideas for improvement. Collaborated with stakeholders on rebranding activities and ensuring all external materials are on-brand across INDUS.AI

Teaneck, New Jersey, Us

Acquisition of Softvision - October 2018Demand generation lead management: developed and executed integratedmarketing campaigns to deliver new opportunity creation through socialmedia, website, marketing automation, events, and public relations.Web Project Management: Lead multifunctional team with Web Developers,Designers and Quality Engineers in Romania, India & Vancouver toeffectively drive web projects from concept to launch. Manageddocumentation, libraries, toolkits, and managed the archive of projecthistory.Event Management: Lead weekly operations meetings with marketing, sales,public relations, and creative teams to ensure that events remained on trackand stayed within budget for SXSW 2017-2019, NRF 2017-2019 and, clientevents for Macy’s, ACT, Kaiser, and Shell. Collaborated with a third partysponsors to secure project deliverables and manage client relations.

Hillsborough, Ca, Us

Sunnyvale, Ca, Us

Marketing Program Management: defined content and graphics forwebsite, product flyers, data sheets, posters, and system diagrams usingPhotoshop, Illustrator, PowerPoint, and HTML.Sales Management (US and International): handled all product and technicalinquiries via website email, managed price lists, secured POs and payments,and set up China Distributors.Trade Show Management: handled logistics, demonstrations, lead captureand setup/teardown.

Redwood City, Ca, Us

Video Production Management: Managed and contracted resources relative to event productions, video productions, media productions and promoted BeNative at various education & tech conferences.Junior Product Management: Designed and rolled out custom digital strategies for BeNative, Cash English, Cash Spanish Apps on iOS & Android.Social Media Management: Created and refined social media policies and protocols to greatly enhance customer engagement and effectively driving brand awareness, engagement, and traffic to all social media channels. Including trained company staff on using social media tools and technologies, various technology resources and set up internal processes to manage social media activity across multiple language pages (Chinese, Indian, Korean, Japanese and Spanish)Producer Management: Produced nearly 300 short business executive interviews for the BeNative Pro digital platformEvent Management: Produced & Organized BeNative’s Pitch Competition and BeNative’s Design-A-Thon

San Bruno, California, Us

Created compelling graphic designs for social events, marketing materials, social media toolkits, infographics, one-pagers (digital and print), and display advertisements.Collaborated with local San Bruno businesses to develop visual content for the annual San Bruno Chamber of Commerce booklet.Organized and executed Chamber events in partnership with YouTube and local business members, fostering community engagement and collaboration.

San Francisco, Ca, Us

Redwood City, Ca, Us

Social Media Management: Established all social media presence and managed PPC ad campaignsDesign/Web Management: Worked with the design team to rebrand and redesign the website and all external collateral Event/Trade show Management: Responsible for planning and managing operations to ensure automotive industry events remained on track and stayed within budget for LA Auto show, SF Auto show & Detroit Auto show

Bentonville, Arkansas, Us

Featured in product videos to enhance Walmart's online shopping experience. Showcased various items, helping customers make informed choices while contributing to Walmart's digital presence.

Manage growth and create content for social media outlets; Twitter, Pinterest, Facebook, Wordpress blog, VidcasterProduce and edit video content for Pop17 youtube channel Coordinate & Developed curriculum for After School Program at Central YMCAPop17 Academy included; Game Design, Programming, Coding, Personal Finance, Sports league Sponsored by Seagate & Lacie for CES and Amtrak for SXSW social media coverage -2013

Pop17.com

San Francisco, Ca, Us

Managed the design and maintenance of Rochelle's Wellness Blog, the go-to platform for nutrition insights and recipes for clients of the Olympic Club, Metropolitan Club, and Pacific Union Club. Regularly updated the blog with engaging content, including recipes, videos, and photos, to inspire healthy living and connect with the audience.Visit the blog: Rochelle’s Wellness Blog

Us

Covered Sugar 5k Run, and other events for Generations Wellness

Bachelor Of Fine Arts (Bfa), Advertising

Education record