Edwin Cheng Email & Phone Number

Hong Kong

 Leading an organization of 21 staff including project management and maintenance, R&D, sales, finance, logistics, purchasing and HR. Oversaw the commercialization of MVG’s first product made specifically for the China market, from concepting, to hiring and building up the team and factory facilities, to product launch and roll out. Working with project and maintenance team heads with a 360 approach to improving engineering operations, from quality and processes to strategies for improving project implementation and after sales customer care. Special responsibility for managing key accounts (including Huawei, China TTL), working with internal teams to fulfill and exceed customer expectations. Organizing regular meetings for staff training purposes, to communicate corporate vision, as well as to facilitate the exchange of ideas and for teambuilding. Responsible for the resourcing plan, ensuring that engineering teams are appropriately dimensioned to cope with upcoming project needs. Setting up and formalizing HR team and operations, overseeing creation of employee handbook, appraisal system, remuneration evaluation, overtime payment allowance, leave management. Handling legal matters, including trademark and patent protection and enforcement.

Hong Kong

Imaging products business category owner for SanDisk APAC. Responsibilities included: Go-to-market planning for new products and product categories to ensure consumer buy-in, with maximum sell through and in the best channels. Business development in specific channels, via sales and marketing programs for upselling High Performance imaging products, combining sales efforts with targeted pricing promotions to maintain and increase Average Selling Price. Product management activities, from New Product Introduction to End of Life, as well as staying abreast of technical developments and roadmap. Leading regional sales managers to implement the imaging category plan to achieve product marketing goals and directions. Working with Marcom team on channel marketing events, training, preparing marketing materials, launch activities and sales tools, ensuring appropriate positioning and selling points are communicated to the distributors and throughout the sales chain. Participating in tradeshows and media promotional tours.

Hong Kong

Responsible for product management and go-to-market launch planning of mobile phone devices in the Hong Kong and Macau region. Responsibilities included: Ensuring that products are launched in a timely manner to maximize sales impact and revenue contribution. Responsible for three top selling models in HK from 2006 - 2010. All product management activities, from prelaunch, to management of periodic software releases (feedback and prioritization of software issues and improvements), to EOL. Maintain a thorough understanding of the product competitive environment for launch planning and fine-tuning device positioning and capabilities. New product go-to-market planning, co-coordinating Care, Retail, Sales and Marketing functions to maximize launch impact. Concepting and implementing total product offerings to ensure campaign success through strong differentiated positioning, outstanding user experience and customer satisfaction. Working with partners such as network operators on customization activities, testing as well as new services rollout.

Hong Kong

SATIMO is a worldwide leader in antenna measurement equipment whose customers include mobile phone vendors Apple, Samsung, Nokia and Sony Ericsson. Responsible for Asian business operations. Achievements and responsibilities included: Opening first branch office in Asia and forming of HK team. Successful project management work on over 15 Asian projects from negotiation phase to customer training and acceptance. Prioritizing and feeding back regional requirements and market trends to core teams. Competitive and market-based analyses considering current and future market forces for planning business and marketing strategy. Numerous successful marketing activities including organizing participation at major industry exhibitions and seminars as well as delivering key speeches and presentations.

Hong Kong

In charge of product marketing of third generation WCDMA mobile phone systems for the Asia Pacific region. Responsibilities included: Managing customer needs and regional requirements, prioritizing to core product group, in an effort to influence technical development, feature releases and roadmap schedule Identifying key value propositions to customers in order to formulate strategy and to sell products. Involved in customer influence, competitive analysis and differentiation activities. Handling customer presentations and queries, answering and providing tender information and dealing with quotation requests.

Hong Kong

Providing professional services to mobile phone operators mainly in the Hong Kong and China region.

Mba

Bachelor'S Degree, Electronic And Communication Engineering, Beng

Gce, Gcse