Victoria C. Email & Phone Number

Singapore

Singapore, Singapore

• Spearheaded marketing campaigns to increase awareness of our loyalty program and customer acquisition.
• Involved in campaigns from end to end. This includes brainstorming sessions, briefing the requirements to other stakeholders, the creation of assets, execution of the campaigns, and campaign tracking. In this process.
• Handled the exceptional handling mailbox to assist customer service officers in solving customers' problems with our loyalty program.
• Worked with the IT department to brainstorm system solutions to streamline processes and correct errors that were found.
• Involved in the collaboration of ST-UOB card partnership where I have to liaise with external partners to create new marketing initiatives to penetrate new markets.

Singapore, Singapore

• Assist in planning and execution of customer onboarding and campaign operations
• Support tracking and analysis of campaign performance
• Conduct competitor tracking within the SG Fintech Market and perform daily social media sentiment listening via tools
• Collaborate with functional stakeholders to assist in Marketing Analytics projects

• Liaise with various internal and external stakeholders to create EDMs and SMS catered for both onshore and offshore Premier Banking and Premier Private clients
• Use adobe analytics to create reports that measure the performance of campaigns using the key metrics
• Assist in the liaising of events like webinars and seminars for premier customers
• Every Friday, I get to work with a group of frankpreneurs to brainstorm our project to solve the given challenge statement. Ending the project with a pitch to OCBC senior management including the CEO, Helen Wong.

• Assist in executing online performance marketing ad campaigns which include crafting marketing messages and platform campaign setup
• Manage and coordinate online marketing/affiliate projects between internal teams and assist in ad -hoc campaigns that need online marketing push
• Generate new ideas and drive online marketing/affiliate campaigns
• Assist with data analytics and reporting through regular monitoring of campaigns and reviewing against key performance marketing metrics (CPO, CPC, CPA)

• Summer Internship10 May 2021 - 17 July 2021
• In charge of conceptualizing marketing campaigns for their E-commerce platforms like Lazada, Q10 and Shopee to boost their presence on such platforms.
• Created marketing campaign calendar and scheduled weekly social media postings.
• Collaborated with their designer to create marketing collaterals to engage their target audience on social media and E-commerce platforms like shopee and Lazada feed.
• Conduct competitor analysis to ensure that my company stays competitive and relevant.
• Find other relevant companies for collaborations for joint campaigns

Chinatown Point

• In charge of creating marketing collaterals for the company’s social media (FB & Instagram)
• Placed In charge of scheduling and posting content for their social media & managing it.
• Use of Facebook advertisement to boost key post to increase engagement and awareness.
• Created giveaway to increase the consumer’s awareness of the company by enticing them to check out our company’s product and share this post to participate.

- The approved introducer by prudential Singapore.- Made phone calls to prospective client to arrange an appointment with them to meet with the financial consultant.- Raise awareness about the financial review service that prudential’s financial consultant are offering.

The Westin Singapore

• Interning as guest service agent at front office.
• Mastered the operation of front office.
• Perform basic check in and check out for guest.
• Enhanced my interpersonal skills by building relationship and rapport with guest on a daily basis.
• Ability to answer and assist guest with their every possible request varying from service request to location based question.Eg. Book taxi, introducing good restaurants, luggage assistance.
• Promote and raise awareness of Marriott’s loyalty program and urge new guest to join.Now known as Marriott Bonvoy.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Activities and Societies: Quantitative Asset management club •Hon gen• • In charge of the marketing and active recruitment for the club •.

Diploma Of Tourism & Resort Management, Tourism And Travel Services Management

Activities and Societies: Netball Club