Led the strategic development of the near-term product roadmap, prioritizing value units, user experience, and product features based on their business impact and alignment with organizational goals.I lead platform growth initiatives across 8 diverse markets, targeting a 40% increase in useracquisition month on month and a 45% rise in active user engagement within one year.Collaborate with cross-functional teams to develop and launch communication campaigns and new features tailored to country-specific market needs.Conduct ongoing market analysis and user behavior studies to achieve product-market fit within 4 months and exceed growth projections by 15% in each new market.Support the product life cycle from ideation through execution, defining detailed requirements and user stories that support development teams and ensuring that all project milestones are achieved on time and within budget.

Successfully implemented a health-tech solution utilized by 200 patients and over 300 care workers, as part of a comprehensive digital transformation project. This resulted in a significant improvement in the efficiency of care processes and documentation accuracy.I collaborated closely with the security and IT teams to guarantee smooth policy integration, reduce data security threats, and enhance compliance generally. Developed and executed a comprehensive digital marketing strategy, increasing brand visibility.

- New Product Development & Management - End to End- Research & Development- Develop communication campaigns to promote products- Lead Generation & pipeline optimization-Drive product and service usage - Develop Project Plans & Budgets, Cash Flow projections- Partner Relationship Management- Work with Information Systems, Project Management Office, Legal, Risk and Core Network teams in developing and integrating approved projects.

Integrated APIs and third-party services to provide additional functionality, such as payment gateways, CRM systems, and marketing automation tools.Managed and maintained web servers, including Linux-based servers (CentOS, Ubuntu) and Windows servers, ensuring optimal uptime and performance for client websites.Developed and launched a Bulk-SMS service, which revolutionized how organizations marketed their products and services, offering a highly effective platform for customer engagement. The service became one of the most lucrative business units, accounting for over 30% of total company revenues.

Creative strategist with client base ranging from :SABC 2, Lexus Polokwane, Mimmosa Mine, FC Platinum, Victor Kunonga, Astro Mobile, Menlyn Park South Africa (Mall Branding), UFI Ministries, Zimpraise, Gloria Flour, FMRE, Tembalami, Dudu Manhenga and more.