Managed the overall user growth strategy and performance of apps ranking Top 10 globally. Skilled in using various growth methods, including digital marketing, influencer marketing, ASO, SEO, etc. to improve the performance of Apps.Has in-depth knowledge of digital marketing, including paid search, display and paid social. Good at multi-channel management, including Google Ads, Facebook, Snapchat, TikTok, Twitter, etc. Personally operated more than 300 ad accounts.
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Director, User GrowthBigo Apr 2019 - PresentResponsible for the strategy plan, execution and performance optimization of the app user growthAchieve monthly goals through multi-channel digital marketing, influencer marketing, social media operations, and business cooperation. -
Senior Account Manager, Media BuyMobvista. Jun 2015 - Apr 2019Led strategic development of internet marketing campaigns to improve clients' app/website traffic, brand awareness and ROI. Developed online marketing campaign proposals including budgets, campaign structures, keywords and ads.Created and communicated insights and reports for account reviews typically on monthly or quarterly basis.
Frequently Asked Questions about Cheng J.
What company does Cheng J. work for?
Cheng J. works for Bigo
What is Cheng J.'s role at the current company?
Cheng J.'s current role is Director, User Growth.
What schools did Cheng J. attend?
Cheng J. attended 香港中文大学, 暨南大学.
Who are Cheng J.'s colleagues?
Cheng J.'s colleagues are 梁雪莹, Shinny Kho, Muhammad Iqbal, Amelia S., Sara Mohamed, Hussein Ali, Muhammad Hafizh Al Farid.
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