Jen Cheng Email & Phone Number

California, United States

Mountain View, Ca, Us

Mountain View, Ca, Us

Leading a group of super talented, full stack Product Marketers at Google Maps Platform. Focused on creating compelling industry solutions and partnering with Product to build next-generation mapping capabilities.

Mountain View, Ca, Us

Lead product marketing for Wearables in Google Hardware. Developed product positioning, messaging, and branding for Google's first wireless headphones Google Pixel Buds & AI/ML enabled camera Google Clips. At the same time served as Marketing Lead for Google's Advanced Technology and Projects (ATAP), setting launch and GTM strategy for Jacquard, including pitching and developing their partnership with YSL.

Mountain View, Ca, Us

Palo Alto, Ca, Us

Led Marketing and PR strategy, building and managing a small but mighty team to:_ launch Pebble Time on Kickstarter, raising $20M and breaking records_ acquire and nurture new customers_ launch Pebble Steel at CES... and more amazing memories

Mountain View, Ca, Us

Growth marketer leading customer acquisitions and retention initiatives for kids crafting and STEM subscription service company. _ Launched affiliate marketing channel, recruiting mom-fluencers to become brand advocates_ Optimized through A/B testing the customer signup flow on website_ Built and optimized email marketing campaigns, increasing customer engagement and retention

Boston, Ma, Us

Defined and executed customer acquisition initiatives while maintaining a keen eye on ROI and aggressive CPA targets.Facebook - daily ad creation, analysis, and optimization based on ROI and acquisition goals. Screened and selected third party Facebook advertising platform to efficiently scale acquisition, oversaw technical integration.Affiliate Marketing – Launched affiliate marketing program on two platforms; screened and selected affiliate management agency, negotiated contract terms with vendorMobile Marketing – Launched mobile advertising campaign to promote Joss & Main iOS appDisplay Retargeting – Managed display strategy; A/B tested ad copy, offerings, and audience targetingIdentified strategic marketing opportunities with advertising networks (Yahoo!, BlogHer, PureWow, AAA);directed design team to create new and appealing advertisements for blogs and online publications

Raised $35k from friends, family, and startup accelerator Betaspring. Defined and executed brand marketing strategy: logo and site design; brand awareness through social media outreach, PR, and SEO optimized blogging

Norwalk, Ct, Us

Portfolio manager for $1.8Bn of syndicated bank loans; specialized in mid-market companies within the retail, construction, plastic packaging and printing industries, all with Private Equity sponsors. Responsible for quickly analyzing and clearly communicating to Chief Risk Officer any material changes in portfolio, along with recommendations to mitigate risk.Proactively managed GE's investment in companies that went through bankruptcy. Timely sell recommendation saved the company $3.5MM in losses.

Schenectady, Ny, Us

Rigorous two-year rotational program comprising of four, 6-month roles across different GE Energy divisions (Energy Rentals, Aero Energy, IN&RS, and Energy Services Headquarters)Experience: HQ FP&A, balance sheet analysis/forecasting, commercial sales analyst, ERP implementation project manager

Mba, Marketing, Entrepreneurship

B.S., Finance, Accounting