Cheng-Jui Wu Email & Phone Number

Taichung City, Taiwan

• Led strategic initiatives for the B2C domestic market, including marketing strategy planning, market research, OMO integration, and SEO optimization, driving B2B OEM sales to $600K per month and offline store sales to $30K monthly, with consistent foot traffic of 300+ visitors daily.• Developed B2B customer acquisition campaigns via email marketing, sending out 1.1 million emails with a 2% reply rate and 0.5% conversion rate, each conversion generating $55K–$100K in revenue.• Initiated a consignment project, reaching out to 445 florist stores through email and social media marketing, resulting in 30 successful partnerships. Increased brand awareness by 15% monthly through an aggressive social media campaign, producing and publishing four video content weekly to boost engagement and reach.

Taichung City, Taiwan

• Re-sourced A-level materials and machine maintenance supplies like ball bearings, reducing associated costs by 40% and fostering multi-sourcing potential. Attended Jinhan Fair and Canton Fair as a buyer, identifying opportunities for multi-sourcing raw materials and WIP products to diversify procurement.• Established and standardized operational procedures for the manufacturing and inventory management departments, improving efficiency and consistency. • Led educational training for the operations and procurement teams, covering Supply Management, Make-Buy Decisions, Cyber Security, and Process Optimization, with sessions completed by January 2024.• Played a key role in ERP system implementation, integrating five years of historical sales and procurement data, inventory data, and operation information.

Kaohsiung City, Taiwan

• Achieved the first-quarter target by attracting 750 landing page visitors, resulting in a 3% conversion rate, with successful targeting and campaigns and constant content optimization.• Directed the launch of the organization’s official website and managed all major social media platforms using Hootsuite, significantly boosting online presences across Facebook and Instagram.

Taichung City, Taiwan

• Redesigned B2C website with IT group and implemented SEM strategies, increasing the monthly visits and online sales by 200% • Built a CRM database system, merging both online and in-store customer records with a total of over 3,000 customers• Optimized website on a weekly basis resulting in top-third ranking on Google search engine among competitors• Generated daily content on social media platforms resulting in 120% growth in engagement rate• Developed projects collaborating with five local KOLs to enhance social and brand awareness• Increased monthly visits of physical stores by 48% under pandemic through projects and other integrated activities• Analyzed weekly reports on Google Analytics, Facebook, and Instagram to examine the return on advertisement

Changhua, Taiwan

• Specialized in lecturing the manufacturing process of ribbon and textile products for foreigners and specialists• Led over five groups of 20 people of various ages each day and hosted entertaining activities during weekends

Bachelor Of Science - Bs, Supply Chain Management

Activities and Societies: Supply Chain Management Association Member

Bachelor Of Science - Bs, Marketing

Bachelor'S Degree, Business/Commerce, General

• Cumulative GPA: 3.11, named to the Fall 2021 and Spring 2022 Dean’s List • Awards: New American University Scholarship, Outanding.

High School Diploma