Cheng Pin Lee

Cheng Pin Lee Email and Phone Number

CRO Experimentation | Driving Data-Driven Growth @ Convx Asia
Cheng Pin Lee's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Cheng Pin Lee

As an up and coming business-tech professional, I am positioning myself for a contributory role in technology-powered marketing involving brands with advertising, media, content, channels and analytics. With sufficient experience in account-based management and client handling while developing myself in data analysis and getting competent in marketing analytics to help drive sale performance and market share. With this combination of business and marketing practices together with technological skill sets, I believe I am on my way to undertaking higher challenges in digital innovation and leadership.

Cheng Pin Lee's Current Company Details
Convx Asia

Convx Asia

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CRO Experimentation | Driving Data-Driven Growth
Cheng Pin Lee Work Experience Details
  • Convx Asia
    Head Of Strategy - Conversion
    Convx Asia Nov 2024 - Present
    Kuala Lumpur, Malaysia
    Promoted to lead the strategic direction for Conversion Rate Optimization across the organization, driving impactful strategies to enhance user experiences, increase conversion rates, and maximize revenue. Leveraging my expertise in Martech and operations management, I oversee cross-functional collaboration, data-driven experimentation, and customer journey optimization.
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  • Convx Asia
    E-Commerce - Cro Experimentation Team Lead & Operations Manager
    Convx Asia Oct 2023 - Oct 2024
    Kuala Lumpur, Malaysia
    Having assumed the role of de facto Operations Manager for much of the year covering key account management in addition to heightened CRO activity, this promotion is most timely. Really looking forward to new, expanded challenges in experimentation and cross-platform integration together with customer journey and experience to further client success while growing the team and the company's bottomline.
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  • Convx Asia
    Senior Cro Specialist & Operations Lead
    Convx Asia Jan 2022 - Sep 2023
    Kuala Lumpur, Malaysia
    Had accepted this challenging, rewarding opportunity to transition toward a multi-disciplinary Martech professional leading to operations management and much more. With my technical abilities in Conversion Rate Optimization and Sale Funneling for leads conversion and revenue growth, I believe I am well-positioned for further professional growth and client success. I certainly resonate with and stand by our company's credo - Convergence of Talent and Technology for Optimal Conversion and Exceptional Growth.
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  • Z21 Studio, Your Ecommerce Growth Partner
    Senior Cro Specialist
    Z21 Studio, Your Ecommerce Growth Partner Jan 2022 - Present
    Malaysia
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  • Z21 Studio
    Specialist, Performance Marketing
    Z21 Studio Oct 2020 - Dec 2021
    Malaysia
    Was a key member of the Performance Marketing team in handling major clients with a focus on e-Commerce (Shopify Plus), Facebook, email marketing, and business intelligence with analytics. Tasked with account management responsibilities, I had also helped to deployment a comprehensive data visualization and sale funneling regime for the company to deliver enhanced reporting and call to action. Great to have been part of this fast-growing and results-driven agency that has a lot going for it.
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  • Artefact
    Junior Specialist, Seo
    Artefact Jan 2020 - Jul 2020
    Kuala Lumpur, Malaysia
    Having worked with a capable team with an international make-up, handling major clients from the Asia Pacific region, I am well-prepared to face new challenges under freelance or full-time employment in digital commerce and analytics. A truly great working environment and wonderful experience here.
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  • Hong Kong Trade Development Council
    Trade Promotion & Networking Event Coordinator, Telemarketer
    Hong Kong Trade Development Council May 2018 - Nov 2019
    Kuala Lumpur, Malaysia
    Assisted in trade promotion & networking events in Hong Kong and Malaysia for the benefits of MMCs, SMEs, and start-ups as coordinator. Had learned much about industry ecosystems and communities, and the significance of business networking and business venturing with innovation.
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Cheng Pin Lee Skills

Conversion Rate Optimization E Commerce Google Data Studio Google Suite Data Analysis Google Tag Manager Facebook Ads Tableau Cascading Style Sheets Html Google Analytics 4 Uiux Microsoft Excel Performance Marketing Google Analytics A/b Testing Python Shopify Search Engine Optimization Data Visualization

Cheng Pin Lee Education Details

Frequently Asked Questions about Cheng Pin Lee

What company does Cheng Pin Lee work for?

Cheng Pin Lee works for Convx Asia

What is Cheng Pin Lee's role at the current company?

Cheng Pin Lee's current role is CRO Experimentation | Driving Data-Driven Growth.

What schools did Cheng Pin Lee attend?

Cheng Pin Lee attended Victoria Institution, Kuala Lumpur.

What skills is Cheng Pin Lee known for?

Cheng Pin Lee has skills like Conversion Rate Optimization, E Commerce, Google Data Studio, Google Suite, Data Analysis, Google Tag Manager, Facebook Ads, Tableau, Cascading Style Sheets, Html, Google Analytics 4, Uiux.

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