Business Analyst
Aug 2017 - Mar 2019: Mobike (Acquired by Meituan)Apr 2019 - Sep 2022: MeituanBike Dispatching: - Built and maintained input and output metrics for the program; defined north star metrics to measure the success of bike dispatching; built and maintained data pipelines and dashboards.- Partner with internal teams to promote optimization model of bike distribution, communicated methodology and experiment result with stakeholders.User Operations and Pricing:- Measured conversions and user increment of various activities and channels, designed and evaluated various pricing experiments, optimized prices of pay-as-you-go and monthly subscription, brought about 5% of total revenue increase, calculated price sensitivity of different user segmentations.- Engaged in the definition of user indicators, integrated the traditional AARRR model with company's paid products, improved interpretability and accuracy of prediction models.User Experience:- Designed the AB testing of Bluetooth unlock technique, defined the metrics to measure the success of the product, worked with IoT team to launch the product, brought about 3% of total operational cost reduction.- Built metrics to measure unlock process, defined the issue tree and the north start metric, coordinated with product manager and developers to increase the north star metric by 10pp.
