Chengya Liang, Md, Phd, Mba Email & Phone Number

Newark, California, Us

Vector Laboratories’ mission is to empower scientific curiosity through a culture of service, reliable products, and unmatched technical expertise, allowing scientists and organizations to move science forward with impact.• Shaping and executing the global integrated marketing and communication strategy to drive growth. • Enhance brand positioning, and maximize market share for products and services.• Collaborate with across functional teams to plan, build, execute, monitor, and optimize both inbound and outbound multi-channel marketing programs aimed at customer engagement, education, and lead generation.

Hayward, Ca, Us

Predicine is a global molecular insights company that is committed to advancing precision medicine in oncology. Predicine has developed a breakthrough cell-free DNA- and cell-free RNA-based liquid biopsy technology enabling minimally invasive molecular diagnosis for treatment selection, therapy monitoring, and minimal residual disease and early cancer detection. • Led marketing strategy, marketing planning and marketing campaigns of Predicine's precision oncology Pharma clinical trials, CDx development, clinical testing and product portfolio in the space of early cancer detection, treatment selection, Minimum Residue Diseases (MRD) and therapeutic monitoring.

Los Angeles, Ca, Us

BioTools Innovator was established to improve human health by accelerating the growth of a broad spectrum of life science tools and diagnostics. I am advising CEOs of life science startups in the BioTools Innovator cohort on their go to market strategy, marketing planning, product positioning and commercializations strategy.

South San Francisco, California, Us

Fluidigm (now Standard BioTools) is a life science/biotech company to unleash the power of essential, standardized tools that help the life science industry develop breakthrough medicines faster and better. As Head of Marketing, I was responsible for marketing strategy, planning and execution in its genomics business. • Built brand recognition, accelerated funnel and generated revenue by driving marketing strategy and planning• Established and led the marketing team successfully launched the company’s flagship product globally• Created highly successful multi-channel marketing campaigns and drove large number leads generation and revenue growth• Developed effective marketing collaterals, websites, videos, digital and social media content, webinars, press release, and sales tools. Successfully managed conferences and trade shows

Austin, Texas, Us

Natera is a global leader in CfDNA testing. At Natera, I was leading its pharmaceutical partnership alliance management to develop global market in Oncology and NIPT segments.• Accelerated revenue growth by strategically working with pharmaceutical, biotech, and clinical research organizations on large oncology clinical trials and CDx development efforts via partnership• Expanded the business’ global footprint by leading the $50M largest partnership efforts with the largest genomic testing company in China • Drove and developed partnerships with top 10 pharma companies on NGS oncology and NIPT applications

Waltham, Ma, Us

Thermo Fisher is a fortune 500 company and the largest life science company in the world. As an Associate Director of Global Market Development, I was responsible for all Capillary Electrophoresis instruments and softwares product marketing in Genetic Analysis Division (GSD)• Led the multi-channel marketing strategy of ~140M Applied Biosystems products in sequencing business• Developed marketing campaigns, programs, projects, and tactics. Created effective marketing collaterals, websites, videos, digital and social media content, webinars, press release, blogs, sales tools etc. with hands on experiences• Successfully launched flagship products and established commercialization strategy• Built brand strategy and awareness, messaging, competitive positioning, and enabled sales channel expansion• Generated large number of marketing leads with successful KPI • Accelerated revenue growth and achieved historically high growth rate in a mature market

Waltham, Ma, Us

• Represented Thermo Fisher for one of its most successful partnerships with Association For Women in Science•Championed and successfully organized multiple Thermo Fisher Bay Area sites partnership events•Played a leadership role for company's diversity and inclusion efforts

Waltham, Ma, Us

As an Associate Director of product management, I worked at Thermo Fisher Next-Gen Sequencing (NGS) business of Clinical Next-Gen Sequencing Division (CSD) and focus on NGS applications on infectious diseases and Immuno Oncology. I also managed Ion Torrent NGS library and core consumable product portfolio. • Led cross functional team on new product development, new product launch and commercialization on NGS oncology and infectious disease products. Managed NGS library product life cycle with 22 million revenues• Successfully drove and executed strategic planning, go to market strategies and developed product roadmap• Drove product portfolio strategy and achieved fastest revenue growth. Executed the quarterly revenue plan on time and on budget. • Determined products’ marketing needs by leading primary and secondary market research efforts and through VOCs (voice of customers). Analyzed market trends, customer requirements and competitive positioning• Established and managed Key Opinion Leaders (KOL) network

Waltham, Ma, Us

In the GLDP, I worked at 3 divisions:# 1. Clinical Diagnostics Division (CDD). Quality Control Manager• Develop a strategic quality control plan with $80M budget to develop Thermo Fisher’s newest Niche Diagnostic Center of Excellence.• Worked on key strategic projects within the Quality and Regulatory areas for diagnostic and regulated (FDA/CE-IVD) productsKey Accomplishments: Successfully established strategic Quality Control plan for one of the company's largest site move projects with $80M budget and contributed to the development of Thermo Fisher’s newest Niche Diagnostic Center of Excellence. Helped established site move Master Validation Plan and roughly 30 protocols for clinical diagnostic instruments validation.#2. Mass Spec. Division. Marketing Lead of Clinical Market• Worked on new product launch and product management on clinical newborn screening (NBS)• Defined the global NBS market landscape• Generated global NBS KOLs complete profiles• Established the 5 years NBS global market business plan and geocentric go to market strategies• Closely worked with global commercial leaders, connected with customers and managed KOLs relationships• Facilitated establishing global strategic collaborationsKey Accomplishments: Defined the NBS global market landscape. Launched the first ever Thermo Fisher NBS Mass Spec software. Successfully established a 5 years global market business plan and KOL network. # 3. Corporate Office. Operations Leadership Council (OLC)• Worked on operation strategy, supply chain strategy and low cost manufacturing• Led the effort of establishing the global distribution center database• Worked with all divisions on annual Operations STRAPKey Accomplishments: Established 1st global distribution center database which enabled first supply chain strategy; Worked with division Ops leaders and completed annual STRAP refresh; established the first standard work of operation leadership council.

Waltham, Ma, Us

The Women’s Employee Resource Group (ERG) is committed to make Thermo Fisher Scientific an employer of choice by fostering the advancement of women and building a corporate culture in which women employees are recruited, valued, developed, retained and promoted globally. Chengya is a member of the Steering Committee:• Served as committee meeting chair• Established mentoring program• Organized networking eventsKey Accomplishments: Established the first Bay Area female employee mentoring program to support high potential female employee's career development; Helped on organizing Bay Area networking/development events; Enabled sharing and connection across Bay Area locations; Increased education and awareness of work/life balance and women empowerment.

Marlborough, Ma, Us

Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices used in a wide range of interventional medical specialties. I was an Marketing/Strategy Consultant:• Led a four-person multi-functional consulting team in identifying and assessing market opportunities that leveraged existing medical device products into new markets.• Directed team efforts in collaboration with portfolio manager to provide market segmentation, unmet needs assessment, competitor assessment and reimbursement assessment.Key Accomplishments: Led the team to collect and analyze critical market research data and helped Boston Scientific successfully enter the highly regulated pulmonary diseases area.

Ithaca, Ny, Us

The Healthcare and Biotech Association at the Johnson School is a long-standing group of MBA students who are interested in pharmaceuticals, healthcare, biotechnology, or other life-science focused industries in the areas of marketing, venture capital, consulting, and investment banking. It provides a forum for students to learn the business of the healthcare and biotechnology industry, and to interact with leaders in healthcare industry. It also seeks to develop new relationships and strengthen existing interactions with companies and recruiters in the effort to make the Johnson School a leading recruiting ground for healthcare and biotechnology companies. I was the VP of the HBC:• Led the two years MBA and AMBA students' interaction and integration.• Brought distinguished speakers from healthcare industry to speak to Cornell students.• Organized recruiting events at Johnson School for significant healthcare companies.• Worked with other board members to establish the very first HBC handbook.• Organized healthcare club social events.• Proactively helped students who are interested in healthcare industry on their recruiting efforts.Key Accomplishments: As the VP of the Healthcare and Biotech Club, Chengya led and organized many club activities, social events and recruiting events for Johnson students; also helped many Johnson students effectively connect to healthcare and biotech companies nationwide.

Burlington, North Carolina, Us

Covance is one of the world's largest and most comprehensive drug development service companies. Covance responds to pharmaceutical and biotech clients' toughest drug development challenges.• Worked with the multifunctional scientific team netting $15M annually for the company• Developed and validated multiple biomarker assays for pharmaceutical companies• Collaborated with global biotech/pharmaceutical companies on multimillion dollar drug discovery projectsKey Accomplishments: Together with three other scientists, led the scientific team that collaborated with biotech and pharmaceutical companies worldwide on large drug discovery projects. Our team earned nearly $15M annually for the company.

HemoShear is dedicated to developing new medicines to improve the lives of patients with rare diseases. It leverages proprietary human biological and computational systems to accelerate the discovery of innovative therapies that change the course of disease. I was a senior scientist who directly reported to the Chief Scientist Officer of the company:• Responsible for a wide range of activities needed for laboratory operation of a human liver surrogate model, a breakthrough achievement in drug development. • Investigated organ and disease models to provide strategic advantages. • Ran the laboratory for proof of concept study. • Managed departmental work flow and supervised laboratory specialists.• Analyzed complex biomedical research data and facilitated all project-related communications with clients. Key Accomplishments: Together with team members, established and implemented a new division for drug discovery and drug safety testing. Led a scientific team in securing a $200K NIH Small Business Innovation Grant funding ensuring the continued operations of the division. Developed an innovative antibody test method, which was published by one of the world’s most esteemed antibody companies, Abcam.

Blacksburg, Va, Us

Virginia Tech is a comprehensive and innovative research institute. Chengya's lab in the Biomedical and Veterinary Sciences department worked on a $1.5M National Science Foundation (NSF) life science research project. I was a research scientist and the lab manager:• Managed large-scale multi-generational pre-clinical study on birth defect research projects• Led a ten-person cross-functional team that planned, coordinated and executed a large-scale NSF research project of nanotechnology on neuroscienceKey Accomplishments: Executed large NSF grant research project. Presented the team’s scientific findings at the most widely attended neuroscience conference in the world and published a book chapter with Wiley-VCH. Successfully led and managed large-scale birth defects research projects.

Manhattan, Ks, Us

Kansas State University is a high research institute. I worked on a $1M NIH hearing research project in the College of Veterinary Medicine as a research technologist• Established new procedure for in vitro cultured hearing artery model. • Determined the pharmacological effects of Ca2+ channel sensitive drugs.• Served as a member of Society of Anatomy.Key Accomplishments: Executed $1 million NIH hearing research project with scientific team members. Published two conference papers. Research findings were presented at renowned national academic conferences.

Shengli Hospital, one of the best hospitals in China offers sophisticated diagnostic and therapeutic care in virtually every specialty and subspecialty in medicine and surgery. I was a cardiologist and a key member of the department and hospital management team: • Diagnosed and treated various cardiovascular diseases.• Played a leadership role in business management of cardiovascular department and hospital. • Led Young Physician Club and organized many large medical community service events across China.Key Accomplishments: Successfully treated hundreds of cardiovascular disease patients. Established standard operating procedure (SOP) for medical student CPR training. Supervised and trained hundreds of pre-med and medical students. Introduced new technologies which enabled the hospital to bring in millions of dollars additional revenue annually. Contributed to departmental and hospital-wide strategic planning and project management processes. Earned Best Doctor Awards in 2000 and 2001.

Mba, Marketing, Product Management And Strategy

Phd, Biomedical Sciences

Ms, Molecular Biology And Microbiology

Md, Clinical Medicine

Master Practitioner Of Hypnotherapy, Mer Therapy And Nlp