Cheng Zhang Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Managed a proprietary onsite placement network for Consumer Payments’ ML-powered content recommendation engine.

Riverwoods, Il, Us

Responsible for new account growth in paid search, paid social, display and email channels; delivered 20%+ YoY account growth for two consecutive years by:- Driving digital transformation in paid channels including the onboarding of first DMP- Piloting cross-channel campaigns and bridging communication between offline and various online channels including email and paid social- Managing key media partnerships and support negotiations with Google, Facebook, Amazon, etc.

Riverwoods, Il, Us

Launched the Discover Card Pre-qualification tool, delivered 200% goal volume- Led product design in collaboration with Consumer Insight, UX design, Credit Risk, Credit Operations, Finance, Technology, Law, and Compliance- Launched the product in desired timeframe by serving as the Initiative Owner and supervised technology delivery using the SAFe (Scaled Agile Framework) methodologyPromoted the Credit Scorecard for Prospect product- Achieved 100%+ YoY growth in new user registration, repeat visits and credit card conversions- Redesigned the email journey and product pages after intensive customer and competitive research

Riverwoods, Il, Us

Channel Management: Managed direct mail channel and achieved historic high performancePiloted pre-screen emails

Riverwoods, Il, Us

Piloted cross-channel campaigns leveraging direct mail and paid digital channels to acquire high-value customersDesigned a compliant campaign process to target pre-screen eligible prospects online

Riverwoods, Il, Us

Designed and implemented prime pre-approved strategies, leading to 15% incremental new accounts while maintaining credit risk disciplines

Riverwoods, Il, Us

Supported merchant funded partnerships (Discover Deals) by providing scope analyses, test designs, campaign performance reports and automated dashboardsProvided analytical support for the launch of cash back redemption on Amazon, leading to significant incremental sales

Naperville, Il, Us

- Synthesized and analyzed national survey results for a leading insurance company;- Broke responses down to the regional level and compared patterns across the country;- Compared answers of employees and external brokers, highlighted gaps of recognition.- Drove insights from the primary concerns of the respondents and made internal communication recommendations;- Prepared presentation materials for the client.

Atlanta, Georgia, Us

- Analyzed customer database via SAS and SQL (data cleaning, GLM, survival analysis and LTV analysis);- Drove insights from millions of customers;- Quantified customer flow over months and identified pain points for customer retention;- Developed retention strategies and tactics based on insights from the data.

New York, Ny, Us

Assistance in PR events for Van Cleef & Arpels, Cartier, etc.

-Co-founded and managed the project with students from Peking University, University of Tokyo and Seoul National University.-In charge of delegate recruitment, topic development, schedule, budget and logistics management.-Field trips to top media companies in China and Japan.-Report findings to audience including government, enterprise and academic sponsors.

New York, Ny, Us

Assistance in CPG package design.

M.S., Integrated Marketing Communications

Dual Ba, Advertising And Economics