Benjamin Chen Email & Phone Number

Beijing, China

中国 北京市

北京

I am responsible for Big data and AI products marketing operations in computing platform business unit, maxcompute, emapreduce, flink, hologres,PAI, etc。Developed operational plans to achieve business objectives. Created tailored operational strategies based on customer segmentation. Collaborated with marketing, product, and industry teams to meet user and revenue targets.Worked closely with the product, R&D and sales teams to drive the successful launch, promotion, and operation of new… Show more I am responsible for Big data and AI products marketing operations in computing platform business unit, maxcompute, emapreduce, flink, hologres,PAI, etc。Developed operational plans to achieve business objectives. Created tailored operational strategies based on customer segmentation. Collaborated with marketing, product, and industry teams to meet user and revenue targets.Worked closely with the product, R&D and sales teams to drive the successful launch, promotion, and operation of new products and features. Adapted products to meet the diverse needs of clients from various industries.Organized and executed various online and offline activities, such as conferences, customer salons, and developer meetups. These initiatives helped establish strong customer relationships, enhance brand awareness, and convert leads.Improved the customer experience across various product touchpoints, including SEM, SEO, and website optimization.Leveraged different content formats, such as product videos, technical articles, customer success stories, and whitepapers, to facilitate user growth and support the sales team.Collected and analyzed market data and feedback, evaluating the effectiveness and ROI of marketing activities. Continuously optimized marketing strategies and plans to improve efficiency and effectiveness. Provided valuable data insights to support product optimization and innovation. Show less

Beijing City, China

o Designed and implemented the operation strategy for user products from scratch, creating user growth models for the products.o Established user portraits based on data analysis, and set targeted growth strategies to attract users to the active and retention of online products.o Produced content such as automobiles, Internet of Vehicles, and automobile life through PGC and UGC to enhance user awareness and stickiness.o Organized online and offline activities for car and machine… Show more o Designed and implemented the operation strategy for user products from scratch, creating user growth models for the products.o Established user portraits based on data analysis, and set targeted growth strategies to attract users to the active and retention of online products.o Produced content such as automobiles, Internet of Vehicles, and automobile life through PGC and UGC to enhance user awareness and stickiness.o Organized online and offline activities for car and machine users to improve users’ recognition and satisfaction with products and brands.o Participated in the business exploration of new products in the car-machine scenario and developed products with innovative user experience. Show less

Beijing City, China

I supervised user-operations for Didi Luxe and test-drive.Didi LuxeRepositioning Didi Luxe from the original high-end model of Didi Premier to an independent produce line, representing a new high-end lifestyleEstablishing user models based on data and deriving a new concept of modern luxury for the new product lineDesigning the brand campaign of the "your luxury moment" brand concept, including online warm-up communication, offline activities with core users and external experts… Show more I supervised user-operations for Didi Luxe and test-drive.Didi LuxeRepositioning Didi Luxe from the original high-end model of Didi Premier to an independent produce line, representing a new high-end lifestyleEstablishing user models based on data and deriving a new concept of modern luxury for the new product lineDesigning the brand campaign of the "your luxury moment" brand concept, including online warm-up communication, offline activities with core users and external experts participating in a luxury weekend trip to the Great Wall; amplifying promotion to win more TA in circle layer targeting a WOM effect and business growthExploring business growth through scenario operations including luxury car tours, airport transportation and high-end model wedding carsEstablishing a growth model with time point based on data analysis, user layering, user life cycle and other dimensions; achieving business growth with capacity supplyConducting user research through online research and offline depth interviewsDidi test drivesAs the first operation staff to participate in product planning, marketing and user operationConducting in-depth research on market demand and designing the product launch plan with the result of reaching 2.68 million visitors and 620.000 participants through warm-up activities on 4 days, using the catchy slogan "滴滴一下, 上门试驾"Defining our market product fitWith the AARRR model utilizing resources of Didi platform, improving the efficiency of promotion and user acquisitionAchieving the business goal of a million orders in January by continuously testing and optimizing growth strategies and rapid iteration of collaborative products and R&DPlanning different campaigns, e.g. "test driving for 1RMB", "plane test drive" and other activities to enhance the users' awareness and achieve business growth Show less

New Delhi Area, India

Supervisor of India brand team consisting of 10 membersDeveloping brand strategy and supervising the executionPlan regional product dissemination programs with the localization of creative, media and public relations resourcesCoordinate VI and brand touch point management, ensuring brand consistencyIdentifying competent research agencies and creating plans for consumer researchCoordinating the local team with the HQ and the regional team by exchanging information and updates… Show more Supervisor of India brand team consisting of 10 membersDeveloping brand strategy and supervising the executionPlan regional product dissemination programs with the localization of creative, media and public relations resourcesCoordinate VI and brand touch point management, ensuring brand consistencyIdentifying competent research agencies and creating plans for consumer researchCoordinating the local team with the HQ and the regional team by exchanging information and updates on new product projects and regional sponsor activities, including being sponsor of the biggest reality show in India called “Big Boss” which led to strong brand promotion and to a massively increased brand awareness and grown popularity in the new marketSponsoring the Cricket Champions League T20 2014 which is very renowned in the British commonwealth of nations and thus, expanding our brand awareness and recognition inter alia in India, Australia, Pakistan and Bangladesh. This sponsoring also led to a global peak of google search trends of OPPO and its products. Show less

Shanghai City, China

Responsible for client internet marketing strategy planning, execution, and optimization.Utilized a variety of internet media to achieve the overall campaign objectives.Coordinated with project stakeholders, monitored reports, and optimized online advertising campaigns, effectively enhancing efficiency.Conducted industry research and consumer insights.

Shanghai City, China

Integrated marketing planning, project management, consumer insights, industry research, and advertising data analysis.