Empowering Small and Medium Sized Hospitality Businesses with Robust Online Marketing Strategies & Support to Generate New and Retain Existing Customers!

Increased revenue from mid-market accounts by initiating new business opportunities through partnerships with other organizations, distributors, and clients. Counseled Marketing and Sales teams by incorporating frameworks to increase retention and lifetime value to ensure AppGrooves continued success.Key Contributions:• Envisioned and launched an Advertiser Subscription portal by incorporating sales strategies to increase profitability.• Liaised with a pipeline of over 500 developers and retailers• Acquired deals with national brands, including Postmates (Uber), Instacart, Walmart, and Hugo Boss by collaborating with sales and partnership teams to advertise with AppGrooves.• Demonstrated excellence by accelerating user acquisition by 150% and retention by more than 50%.

I streamlined our daily business operations and key metrics for client success and marketing teams. By associating with strategic partners, I improved our business performance and expansion. I also developed and commenced an end-to-end consignment program to strengthen our top andbottom-line growth.Furthermore, I enabled acquisition programs, branding initiatives, and industry insights by linking our business partners to sister companies in Rakuten, which led to sustainable omnichannel business growth. My proactive business development efforts resulted in achieving significant seven figuresin revenue for the Rakuten ecosystem.Key Contributions:• Accelerated revenue growth by 3.5 times via developing programs to retain and acquire customers, assimilating category/merchant strategies, and initiating sales and marketing metrics by relaunching Rakuten marketplace and maintaining company's budget.• Optimized and counseled business development team to engage with more than 12 multi-billion key partners and 400 SMB's, contributing to over 70% of overall business in 18 months.• Executed consignment model offering branding, customer service, logistics, and marketing solutions for significant brands through integration of eCommerce, 3PL, accounting, ERP platforms, front/back-end data, and operation flows• Led consignment service allowing brands like Zojirushi to access user data and other marketplaces.

As a business leader, I oversaw the P&L of our business activities and administered strategic business development. I also led deep-dive assessments to determine our operations and product management, marketing, and customer service. To ensure buyer/seller acquisition, increased engagement, and improved organizational revenue via KPIs, I upskilled our human resourcesteams.Key Contributions• Realized monthly revenue from $5K to $1M by leveraging full-cycle projectsto increase buyer/seller engagement on social media and Rakuten ecosystem• Deemed as third largest c2c app by maximizing 1M+ downloads within sevenmonths.

I formulated actionable insights to build brand awareness and revenue streams, and boosted customer lifetime value by utilizing core services across Asia and Europe. Additionally, I steered the implementation of Viber messaging service over 200 AirAsia aircrafts, monitored user-acquisitionprograms at Kuala Lumpur terminal, and devised an in-flight acquisition program.Key Contributions:• Escalated aided brand awareness from 45% to over 90% across regions, including Indonesia, Taiwan, Singapore, and Thailand.• Increased awareness across Europe from 35% to over 70% across Austria, France, Germany, and UK through execution of branding and marketing initiatives.• Maximized customer loyalty and lifetime value by 5X through collaborationwith cross-functional clients in

Maximized our business growth across the APAC region by establishing regional business plans. This involved corresponding with leaders in 12 countries to develop strategies and set sales targets of over $200M. Furthermore, We implemented "supplier portal platform" & "seller on record" initiatives, which increased the scalability and revenue of our organization.Key Contributions:• Surpassed over $30M+ YoY in topline by partnering with global MNCs and initiating sales/marketing plans across 12 APAC countries.• Strengthened regional product selection and volume in a regional hub, and redistributed these products to Groupon shoppers in Asia.

Led teams in the United States and was responsible for the P&L of the business. Managed the operational activities of goals setting, strategic planning, and market analysis. Developed talent and motivated teams through delegation and empowerment. The team achieved over 50% revenue growth from 2007 to 2009, and is the market leader with over 35% of the e-commerce share in 2008.