Rong Jake Chen Email & Phone Number

h-ours my project arm with various iterations focusing on design independence, expression and bringing intersectional communities together. The overarching goal of the project is to create visibility and to bridge API communities with the arts and fashion sectors in Naarm (Melbourne, Australia). Our upcoming project 04 macaque, will aim to promote.

Melbourne, Australia

Beginning as an art project, Graedance launched in late 2022 in form of a gender neutral - design led demi-fine jewellery line, that aims to celebrate the grey areas we occupy within our society's restrictive binaries. Our design principles lie heavily on transformative design that adapts to your changing mood and designs, allowing for talismans that turn.

www.fwcollective.com

Forward Collective is my umbrella of which I govern all short and long term business and creative consultancy projects. Established in 2015, the agency has grown to encompass various accounts within the apparel and fashion industry focusing on creating sustainable strategies, creative concepts and value chain optimisations for emerging and established.

Melbourne, Victoria, Australia

School of Fashion and Textiles Lecturer.Taught units on luxury and marketing across both the Bachelor and Masters streams of the Fashion Enterprise program.

Australia

• Jonathan Liang is a ready-to-wear contemporary label with distribution in Asia and Europe. As co-founder and head of development, I am responsible for the operations, marketing, HR, finances, and third-party relations.
• Development of scalable and sustainable supply chain to meet the development of new market categories and growing product mix.
• Creation and development of brand’s web and social media strategy inclusive of Chinese orientated channels (Weibo, Weixin/Wechat).
• Designed, coordinated and successfully pitched collaborations with major retailers (Uniqlo Japan, Lane Crawford, NAF NAF), electronics organisations (HTC), and other synergistic markets.
• Development of extensive global distribution network with partnerships across press, sales agencies, key media and KOLs.
• Established CRM (Filemaker) and data analysis processes to create stronger decision-making with a focus on ROI and financial efficiency.

Australia

In Latin, Dūcere means ‘to lead’. This is mirrored in Dūcere’s philosophy; to transform education and change lives through an unequalled approach to global leadership and learning.As a primary academic for Ducere Business School (partnered with the University of Canberra), I was responsible for course development, webinar delivery, and assessment review.

Australia

• During my time at AMXANDER, I was responsible for all key strategic, creative and financial decisions for the firm. Select responsibilities included project management, merchandise optimisation, global business.
• Established all digital touch points as B2C relationship and sales channels to facilitate e-commerce strategy, which generated over 30% of brand's gross revenue in launch year.
• Developed China-orientated wholesale network through careful selection of partnerships and a stringent focus on localised PR strategy.
• Co-ordinated and established third-party relationships across key local and international media/platforms, including Melbourne Spring Fashion Week, Shanghai Fashion Week, VAMFF (Virgin Australia Melbourne Fashion.
• Established supply chain and manufacturing infrastructure with a focus on lean production, scalability and sustainability.
• Nominated as Australian menswear finalist for the Woolmark Prize, an esteemed international award for young designers, previously won by the likes of Yves Saint Laurent and Karl Lagerfeld, in 2017/18.

Kuala Lumpur, Malaysia

• 'd.d collective' is a Malaysian high-street apparel company with 5 retail outlets in Malaysia and Singapore. As the business manager for d.d collective, I was responsible for the improvement of the entire value chain.
• Developed and led company rebranding strategy to reflect changing customer sentiments and signal need for organisational restructure.
• Continuously achieved record sales with the highest gross monthly sales reaching +48% above company's 8-year historic performance. This was made possible through operational improvements across the product.
• Increased gross operating margin by +52% across the first half of 2016.
• Developed new promotional/discount merchandising systems to assist in maximisation of net profit margin, which in turn decreased inventory by 40% in a short time frame to reach optimal stock holding levels.
• Planned and implemented new website, which increased conversions via customised UX by +25%. Subsequently achieved 165% of target web sales for month following launch.

Melbourne, Australia

• As an academic tutor, I am responsible for the facilitation of tutorials within the Department of Business and Economics. In the past, I have organized and developed tutorial content for subjects within the Department.
• Developed and assisted in judging the preliminary rounds of ‘The Internet Marketing Business Proposal Competition,’ which subsequently won a Business/Higher Education Round Table Award.
• Contributed to the development of subject guides and assessments, inclusive of marketing rubrics and content across responsible units.
• An average rating of 4.5 (out of 5) across all 'Subject Evaluation Surveys' with responses accumulated from over 300 students.

Melbourne, Australia

• As a project manager, I was responsible for leading a team of five during the development of the client’s e-commerce and POS information systems. The team and I conducted business analysis and subsequently usability.
• Optimisatised strategy for client has driven web traffic growth and update of client’s online delivery service.
• Continuation plan organically increased customer likes, followers and traffic through social media outlets.

Masters, Management (Marketing)

Master Of Science (M.Sc.), Exchange Program

Bachelor, Information Systems