At Happy Labs, I helm all aspects of Marketing: Product Management, Pricing, User Acquisition campaigns, SEO, ASO, PR, Social Media, Analytics, Distribution, Running booths at events, Monetization strategies, Revenue & LTV analysis & reporting, Market analysis, Competitor analysis, Localisations, Running Playtest sessions with potential users, and QA.Business Development: I also manage business relationships between Happy Labs and various other entities like App Store and Google Play, government agencies, and other potential business partners.In 2017, I also took over studio management. Together with my team of ~10 amazing indies, we achieved:- >50 million downloads across the world- Successfully launched 13 games (6 of which are mini) under Happy Labs banner.- Total DAU of all games reached 600k DAU at peakAccolades- Oct 2017: Toriko, Best Multiplayer game in IMGA SEA- June 2017: Happy Pet Story, Editor's Choice on Google Play- Dec 2016: Happy Swordplay, Best of 2016 on iTunes App Store- May 2016: Happy Tennis, nominated for Best Family Game in Casual Connect AsiaStill here? More tidbits:- GarageBand-level sound design, playing with loops, composition. - Basic knowledge in Adobe suite, production, HTML - enough to get the job done.

Marketing consultancy services and user acquisition campaigns for BeLive, Asia's Premium Livestreaming Platform (http://belive.sg/)

App Marketing & PromotionHelped built PR reach of Konami Digital Entertainment in SEABusiness Development in China and SEASEA Market ResearchApp Market ResearchEvent managementWeb development

App MarketingMonetizationDigital, Social & Mobile AdvertisingBusiness Development for global / China region

Media Masters Program- Research and analysis of consumer insights- Media Planning and Buying- Campaign implementation, tracking/optimization, post reporting (liaising with client, media owner, creative agency)- Medium evaluations, POVs- Competitive Analysis- Design & Video Editing

Multimedia Project Management• Lead MPM team (5 members) • Managed suppliers and client expectations from integration to completion to quality assurance, including followups.• Scope include: o Analysis of client requirements through technical samples, meetings and proposalso Creation of timelines, project assignments, translated client needs into instructions and information to Internal Production Team and MPM Teamo Subject Matter Expert and Technical Consultant for Project Management and Business Development departments

• Design & Multimedia Production: Periodical newsletters, Seasonal greeting cards, EDM blastings, DTP (Desktop Publishing) and Typesetting.• Post Production Video Engineering: Subtitling, Timecoding, Transcription, DVD Authoring, Video editing/programming.• Web Administrator: Clarion Asia (http://clarion.com/top.html)• Support: Monitored monthly backups of computers and systems. General Desktop Support, Software Troubleshooting for entire staff