陈家齐 Email & Phone Number

中国 浙江省 杭州

北京

- Regional Sales Planning and Strategy: Leading 7 staff and being responsible for annual and monthly sales planning and strategy, including stock management, model mix sales structure and tactical budget management.- Dealer Wholesale and Retail Management: Responsible for dealer monthly wholesale and retail target setting and achievements.- Regional group purchase: Group purchase price setting and sales, including government, driving school and commercial group

北京

- Regional Sales-leads Generation: Leading north region marketing dept., being responsible for sales leads and orders generation and making data reports. Increasing conversion rate and market share through various marketing events and measures.- Regional Marketing Budget & Event Management: Responsible for local ATL/BTL marketing strategy, budget allocation and execution.- Dealer Marketing Guidance: Responsible for dealer monthly marketing guidance and supervision, including events execution and on-site materials.

Shanghai

- National retail marketing plan management: Leading eight staff and being responsible for the overall marketing plan and execution of 12 sales regions.

Shanghai

- CRM official digital platform operation: Leading two staff and being responsible for VW Club website, WeChat user conversion and BBS operation. Accomplished 700k new WeChat registered member during this period. The BBS user active rate has been increased by 1000%.- CRM digital strategy and campaign: Based on CRM database to analyze the customer profiles and develop digital CRM campaign strategy.- CRM social eWOM and local fan club management: Dealer/local fan club relationship maintenance and eWOM content generation on social media.

Shanghai

- Brand digital marketing strategy and campaign: Responsible for Polo, Santana, Lavida and Lamando brand digital strategy developing and campaign execution. Very Familiar with mini-site/key visual/viral video production, as well as social marketing. Also familiar with digital media buying and material requisition form.- VW brand website and official WeChat operation: Responsible for operation and upgrade of VW brand website and official WeChat, including mobile website development and WeChat service system development. Familiar with website/WeChat system development and data analysis. - Digital marketing monitoring system: Setting up monthly KPI report process and templates. In charge of building up the real-time digital monitoring system since 2015, covering ads, website and social data.

Shanghai

- Branding verbal strategy: Developing verbal strategies and proposals for more than 20 clients including Hyatt, Lay’s, Mercedes-Benz, etc.- Brand naming and tagline creativity: Creating brand names and taglines for more than 30 clients including Volkswagen, Samsung, Mitsubishi, Abott, etc.- Video and animation editing: Helping creative team make proposal videos for clients, including Unionpay, Sany, Worldunion.