Social Data Analyst
Current- Led research on industry trends, monitored brand awareness, equity, and preference, and analyzed customer feedback by creating 4 Brandwatch projects. Developed product marketing strategies to achieve better recognition among target audiences.- Consulted on projects across different product lines, including top-tier color-accurate monitors and the industry's first programming monitor, collaborating with cross-functional teams to provide market insights and strategic recommendations. Resulted in improved product-market fit and increased customer loyalty.- Conducted competitor analyses and recommended actionable marketing plans to elevate brand awareness and online engagement.- Managed and analyzed customer feedback and responded to customers on e-commerce platforms (e.g., Amazon.com), social media and forums. Shared key insights with marketing, product development, and customer support teams to improve product features and optimize marketing materials.- Initiated 40 social campaign posts and videos on Reddit, highlighting the benefits and value of BenQ products across various product lines. Sparked potential customer interests and contributed to sales.- Managed the posting frequency and ensured the security of 278 global company-owned social media accounts, maintaining consistent online brand engagement and protecting brand reputation.
