Chenlan Wang Email & Phone Number

Beijing, China

With strong interests in the marketing field and content creation, engaged in running personal social media platforms and learning digital marketing knowledge:• Market research: Conducted research on the mainstream social media platforms in terms of user demographics, content types and platform rules, etc.• Content planning: Engaged in content planning, content production and content release.• Platform operation: Published more than 60 posts on Xiaohongshu, content covered including beauty, fashion, lifestyles and restaurant reviews; published vlogs on YouTube and mainstream video platforms in China. Attracted traffics of more than 150,000 views.• Data analysis: Reviewed platform analytics, with the aid of A/B testing, adjusted keywords, content focus and release time to effectively improve content exposure.• Knowledge learning: Obtained certificates from University of Illinois "Marketing in a Digital World" and "The Fundamentals of Digital Marketing by Google", course contents cover the followings:1. The opportunities and challenges brought to product, promotion, price and placement in the digital world.2. Knowledges and case studies on the main digital marketing channels: website marketing, search engine marketing, social media marketing, content marketing, email marketing and display adds.3. The different ways to achieve marketing goals in each channel, setting trackable targets, using data analytics to evaluate and improve marketing campaigns.

Beijing, China

Conducted an annual audit for a group company and its 89 subsidiaries. The main responsibilities were:1. Coordination and communication: communicated effectively with more than 50 accountants to obtain the information required, discussed accounting treatments, and ensured a smooth coordination during the entire audit process.2. Data sorting and analysis: used Excel functions, sub-total, and other functions such as PivotTable to record, sort out and analyse the data of multiple accounts; prepared and issued more than 500 bank statements to verify bank related items.3. Report writing: wrote English audit report and was responsible for 25% of its core content; recorded and organised the weekly meeting minutes of the audit team.

Beijing, China

Provided services to 15 U.S. stock listed companies including Youku, iQIYI, and Pinduoduo. The main responsibilities were:1. Customer service: Responded to e-mail and telephone inquiries and transaction requests from customers and their employees; communicated with brokers to execute employees' stock sales.2. Data maintenance: Maintained, updated and imported employee information held in internal systems and database: processed more than 50,000 employee data in Excel with the Macro function.3. Report making: completed account and transaction reconciliation, prepared monthly reports which included stock option plans for more than 30,000 employees.

Master'S Degree, International Accounting And Finance, Distinction

Bachelor'S Degree, Accounting And Business/Management, First Class Degree Honour