Kay Chenlin Email & Phone Number

London Area, United Kingdom

• Analyze project performance data to interpret user behavior and preferences, forecast development trends, and provide data-driven recommendations to enhance brand strategy.• Report on the performance of the National Recycling Program, proposing actionable improvement plans and ensuring client alignment.• Strategically manage cross-functional projects to meet sustainability goals and exceed client expectations, enhance brand visibility and public environmental… Show more • Analyze project performance data to interpret user behavior and preferences, forecast development trends, and provide data-driven recommendations to enhance brand strategy.• Report on the performance of the National Recycling Program, proposing actionable improvement plans and ensuring client alignment.• Strategically manage cross-functional projects to meet sustainability goals and exceed client expectations, enhance brand visibility and public environmental awareness.• Collaborate with marketing and finance to evaluate project budgets, plan annual and quarterly budget allocations, and execute online marketing campaigns.• Upsell innovative ESG services and products to drive additional revenue streams for the company, deliver client pitches to strengthen partnerships. Show less

Taiwan

• Spearheaded the project of hospital digital transformation, developing Hospital Management Systems (HMS), ensuring timely project delivery, and improving user efficiency by reducing 35% time cost. • Developed the healthcare Apps and collaborated with cross-functional teams from devising to deployment. Replaced the old app, tripled app downloads, and increased user usage by 274%. • Devised AI features and wrote product requirement documents (PRD), roadmap, and user stories, and… Show more • Spearheaded the project of hospital digital transformation, developing Hospital Management Systems (HMS), ensuring timely project delivery, and improving user efficiency by reducing 35% time cost. • Developed the healthcare Apps and collaborated with cross-functional teams from devising to deployment. Replaced the old app, tripled app downloads, and increased user usage by 274%. • Devised AI features and wrote product requirement documents (PRD), roadmap, and user stories, and created prototypes with the design team. Planned the development and testing schedule, wrote the UAT scripts, conducted manual testing, and tracked defect-fixing progress.• Enhanced user engagement metrics through devised training and incentives, tripled Monthly Active Rate (MAR), and doubled Monthly Active Users (MAU).• Established feedback channels, and improved user experience, features, and UI based on A/B testing and user interviews, skyrocketing user satisfaction from 7% to 83% within 5 months.• Implemented B2B marketing strategies such as open house events and medical exhibitions to promote products to government agencies, and medical institutions, and enhanced brand visibility. • Boosted NPS and app store ratings from 3.2 to 4.75 stars through SEO improvement and coupon events.• Managed stakeholder expectations by implementing a comprehensive go-live schedule and regular reporting to ensure alignment and transparency. Show less

Taiwan

• Spearheaded a 12-member sales and marketing team, formulated market strategies and strengthened partnerships, onboarded over 1,000 vendors, diversified sales channels by 200%, and achieved a 350% annual revenue growth from 2018 to 2021.• Increased user satisfaction from 60% to 83% by developing shopping apps and official websites, streamlining checkout flow, and improving the seller center.• Implemented blockchain solutions to establish production traceability records, set up… Show more • Spearheaded a 12-member sales and marketing team, formulated market strategies and strengthened partnerships, onboarded over 1,000 vendors, diversified sales channels by 200%, and achieved a 350% annual revenue growth from 2018 to 2021.• Increased user satisfaction from 60% to 83% by developing shopping apps and official websites, streamlining checkout flow, and improving the seller center.• Implemented blockchain solutions to establish production traceability records, set up IoT devices, and obtain critical certifications (FDA, Halal), enabling vendors to expand their market globally.• Planned offline pop-up store projects, from channel contacting, cost calculation, risk management, product selection, and logistics arrangements, and gained a significant profit by 230%.• Doubled Average Transaction Value (ATV) while reducing delivery costs and transit time by 50%, by launching membership subscriptions and streamlining logistics operations.• Boosted revenue by 150% while reducing Google Ads spending by 80% by enhancing SEO, expanding the merchandise portfolio, and maintaining product pages to ensure effective promotion. Show less

Ho Chi Minh City, Vietnam

• Enhanced decision-making processes by devising KPI dashboards and analyzing order data and performance metrics.• Fostered cross-functional collaboration, optimizing production processes, and refining SOP to uphold and elevate product quality.• Managed relationships with international footwear brands such as PUMA, ASICS, and FILA. Orchestrated yearly production and business strategy, ensuring alignment with client demands.

Taipei

• Conducted analysis of investment strategies in cross-border trade, evaluating bilateral economic cooperation, trading regulations, tariffs, and business environments.• Provided strategic advisory to corporations on overcoming trade barriers and capitalizing on regional opportunities.